Assistant Manager- SEO

Position: Assistant Manager - SEO

About Simplilearn

Founded in 2010 and based in Plano, Texas, and Bangalore, India, Simplilearn, a Blackstone portfolio company, is a global leader in digital upskilling, enabling learners across the globe with access to world-class training to individuals and businesses worldwide. Simplilearn offers 1,500+ live classes each month across 150+ countries, impacting over 8 million learners globally. The programs are designed and delivered with world-renowned universities, top corporations, and leading industry bodies via live online classes featuring top industry practitioners, sought-after trainers, and global leaders. From college students and early career professionals to managers, executives, small businesses, and big corporations, Simplilearns role-based, skill-focused, industry-recognized, and globally relevant training programs are ideal upskilling solutions for diverse career or business goals.

Role Overview:

We seek a skilled and data-driven Assistant Manager - SEO to lead and execute strategies that drive organic growth and improve search engine rankings. The ideal candidate will have hands-on experience managing SEO for mid-to-large-scale websites and will be proficient in technical SEO, content optimization, and performance tracking.

Key Responsibilities:

• SEO Strategy Planning & Execution
• Develop and implement SEO strategies to improve organic visibility, traffic, and conversions.
• Align SEO goals with overall business objectives and drive measurable results.
• Lead SEO initiatives for a specific category to drive revenue growth.
• Collaborate with business stakeholders for category growth updates.
• Coordinate with the product team on new product launches.

Technical SEO

• Conduct technical audits to ensure the website adheres to SEO best practices (e.g., indexation, crawl efficiency, and page speed).
• Optimize website architecture, URL structures, and internal linking to enhance crawlability and user experience.
• Collaborate with developers to implement schema markup, mobile-first optimizations, and other technical SEO improvements.

Content Optimization

Perform keyword research to identify high-potential keywords and optimize content accordingly.

Work with content creators to produce SEO-friendly content that resonates with target audiences.

Ensure on-page elements (titles, meta descriptions, headers) are optimized for search engines and user experience.

Performance Tracking & Analysis

• Track and analyze website performance metrics such as organic traffic, keyword rankings, CTRs, and conversions.
• Provide regular performance reports and actionable insights to stakeholders.
• Use data to identify trends and recommend optimization strategies.

Competitor Analysis

• Monitor competitor activities and identify opportunities to outperform them in organic search.
• Stay updated on industry trends, algorithm updates, and best practices.

Collaboration

• Work cross-functionally with product, tech, and marketing teams to ensure SEO requirements are integrated into ongoing projects.

Preferred Skills (Good to Have)

- Experience working with larger and more dynamic websites.

- Familiarity with content marketing and link-building strategies.

- Understanding of International, National, & Local SEO.