Youtube Manager & Social Media Manager

JOB DESCRIPTION: YOUTUBE AND SOCIAL MEDIA MANAGER
We are looking for an Experienced, extremely hungry, passionate YouTube Manager to join us.
We are looking for a creative, out-of-the-box growth hacker and content specialist with an iterative mind-set who is entrepreneurial in nature and can be a part of the early team at SIDDHARTH BHANUSHALI ADVISORY PVT. LTD.
YouTube Responsibilities:
1. Content Requirements:

• New Ideas- To propose innovative ideas, in order to induce creative growth strategies. To keep a regular track of the current YouTube trends, to work in a coalition with the content team on ideas to grow a video in multiple ways.
• Research & Scripting Research on what content, titles, thumbnails, keywords are performing well on YouTube as well as other sites, in order to advise on channels content needs, and generate ideas.
• Help ideate stories and see through to completion, project managing all aspects of the production.
• Planning content with innovative ideas to grow the channel and take ownership.
• Responsible for content distribution over all social media platforms and applications.
• Minutely look for brand deal opportunities such as affiliates, sponsored videos, collaborations, etc.
• Invite guests on the channel, cross collaboration with other YouTube channels.
• Build and manage a team of full-time members, freelancers, and interns such as - Subject matter experts, trainers, video editors, content writers, journalists, cinematographers, camera operators, shoot location and all.
• Train and guide the team, performance review, analytics etc.

2. Optimize existing YouTube channels and strategically develop and roll out new Channels.
3. Research and experiment to maximize reach (unique viewers) and engagement (Watch time).

• Monitor and analyses YouTube Studio analytics daily and identify trends over time.
• Read articles and watch videos about how YouTubes algorithm works and what kind

of content, metadata and scheduling works best on the platform.

• Run experiments based on theories developed by yourself and your team, and share

results/ learnings/ strategic updates with the team.

• Update the rest of the digital team on trends and findings.

4. Refine and implement scheduling and uploading processes to maximize growth of our channels, their reach and their impact.

• Designing the content release calendar and establishing a process for scheduling weekly and monthly uploads.
• Communicating with Content, Production and Editing teams to know what content is ready to share on YouTube.
• Coordinating uploads of new videos and promotional videos with the team.
• Obtain input from management, ensuring videos meet organizational standards and brand expectations, express ideas accurately, and represent the company or client appropriately.

Social Media Goals and Responsibilities:

• Build and execute social media strategy through competitive research, messaging, and audience understanding.
• Continuously improve by capturing and analysing the appropriate social data/metrics, insights, and best practices, and then acting on the information.
• Explore new formats to multiply the reach on each platform such as Facebook, Instagram, Twitter, LinkedIn, etc. multiply engagement (shares, views, comments, likes) on each post.
• Stay up to date with the latest social media best practices and technologies.
• Take ownership of distributing the content across different social media platforms.
• Exploring new platforms to build a presence.
• Read and understand the audience, their needs, and generate new content ideas for social handles.
• Keep a sharp eye on Trends, Moments, Events, Tent Poles, and execute them quickly.
• Manage social media Calendar for Content upload, distribution, and Engagement.
• Get fresh, innovative, and viral content ideas keeping viewers choices and demands into consideration.
• Add creativity and relatability to the content.
• Prepare and maintain video and content calendar.
• Optimise videos with relevant tags, descriptions, etc.
• Get micro-content carved out of longer videos and ensure their distribution to different social media platforms.
• Understand in-depth analytics of Social Media Handles.
• Stay updated with new trends, features, on each platform.
• Set up and optimise social media pages within each platform to increase the visibility of the content.

Minimum Qualifications

• Bachelor's degree or equivalent practical experience.
• 5 years of experience with digital/social media, creator/community management, content programming, creative campaign management and managing YouTube
• Work Location: It’s a Work from Office profile

Mumbai, Maharashtra

About us:
Siddharth Bhanushali Advisory Pvt. Ltd. is a leading Stock Market Education company in India. Founded in 2018, our dream is to spread system-based financial education to the farthest places in India. We believe that every Indian household should grow financially using the Stock Market. With that vision in mind, our company has mentored 1 lakh+ students across 60+ countries.
Our YouTube channel, started by our founder Siddharth Bhanushali, has one of the largest reach in the country. Our channel boasts 1.2M+ subscribers with 64M+ views. Our mission is to positively impact 1 crore Indian families by 31st December 2025. We are a fun place to work with a family-like company atmosphere. Above all else, our reputation in the Market, as a high-quality financial training institute, is strong. You may go through our below YouTube channel to have an understanding of the work we do
YouTube Link:
https://www.youtube.com/channel/UCoi7mlbUebBpQmDtB3L557A/videos?view_as=subscriber
Website - www.siddharthbhanushali.com
If you are interested in adding value to the career and are passionate about the role, you are welcome to apply with your resume to hr@sidsnb.com

Note:Candidates with a strong understanding of the financial markets will be given preference.