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Salesforce Marketing Cloud Lead Developer
shyftlabs
posted 28d ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- The ideal candidate will have five or more years of hands-on experience with Salesforce Marketing Cloud Email Studio (formerly ExactTarget), Journey Builder, Mobile connect for push and SMS, Einstien, AMPscript coding, and hand-coding HTML and CSS without relying on a WYSIWYG editor
- The ideal candidate will also have exacting attention to detail, is a self-starter who can work independently and lead a team of developers and engineers, can follow instructions without skimming or skipping steps, can work under tight deadlines, and isnt afraid to escalate quickly to remove blockers to meet timelines.
- The candidate should not just be an order taker but will proactively offer assistance
- Quickly and accurately build, edit, and test templates and emails in Salesforce Marketing Cloud Email Studio (formerly ExactTarget)
- Frequently code and modify AMPscript
- Metrics tracking and reporting on individual emails and campaigns
- Hand code HTML and CSS (i.e., does not rely solely on a WYSIWYG interface to code)
- Create Journey Builder forms and Web Studio Cloud Pages
- Work closely with the email team, external departments, and third-party vendors with program, project, and task management
- Creation and modification of global and local content blocks
- Data extensions: define requirements, formatting, uploads, and troubleshooting
- Create conditional logic
Basic Qualifications :
- 5+ years email marketing experience as a primary focus using the Salesforce Marketing Cloud platform
- 5+ years coding AMPscript
- Must have a core understanding of how metrics are derived and how they relate to and impact performance
- Must be able to code without using a WYSIWYG interface
- Knowledge of email A/B testing, personalization, and customization
- Knowledge of email best practices and optimization
- Ability to use Adobe Creative Suite Photoshop to modify images
- Thorough understanding of data extensions, subscriber imports, and group creation based on data filters
- Advanced knowledge of SQL
- 3+ years with Salesforce CRM report creation
- Knowledge of the Jira project management software
- Microsoft Excel data manipulation (vLookups)
- Knowledge of Americans with Disabilities Act (ADA) guidelines
- Ability to work autonomously in a fast-paced environment with frequent last-minute changes
- Superior communication skills
- Can instantaneously adapt to changing priorities.
- At a very minimum, Marketing Cloud engineers/architects should have following certifications:
- Marketing Cloud Email Specialist
- Marketing Cloud Consultant
- and it would be preferred for Marketing Cloud architects also have:
- Marketing Cloud Developer
- Marketing Cloud Administrator
We are proud to offer a competitive salary alongside a strong healthcare insurance and benefits package. We pride ourselves on the growth of our employees, offering extensive learning and development resources
Employment Type: Full Time, Permanent
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based on 9 employees
Flexible timing
Monday to Friday
No travel
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