Salesforce Marketing Cloud Developer

• The candidate should not just be an order taker but will proactively offer assistance
• Quickly and accurately build, edit, and test templates and emails in Salesforce
• Marketing Cloud Email Studio (formerly ExactTarget)
• Frequently code and modify AMPscript
• Metrics tracking and reporting on individual emails and campaigns
• Hand code HTML and CSS (i.e., does not rely solely on a WYSIWYG interface to code)
• Create Journey Builder forms and Web Studio Cloud Pages
• Work closely with the email team, external departments, and third-party vendors with program, project, and task management
• Creation and modification of global and local content blocks
• Data extensions: define requirements, formatting, uploads, and troubleshooting
• Create conditional logic

Basic Qualifications :

• At a very minimum, Marketing Cloud engineers/architects should have following certifications:
Marketing Cloud Email Specialist
Marketing Cloud Consultant
• 3+ years of hands-on experience with Salesforce Marketing Cloud Email Studio (formerly ExactTarget), Journey Builder, Mobile connect for push and SMS, Einstien, AMPscript coding, and hand-coding
• HTML and CSS without relying on a WYSIWYG editor
• The ideal candidate will also have exacting attention to detail, is a self-starter
• who can work independently and as part of a team, can follow instructions without skimming or skipping steps, can work under tight deadlines
• 3+ years email marketing experience as a primary focus using the Salesforce
• Marketing Cloud platform
• 3+ years coding AMPscript
• Must have a core understanding of how metrics are derived and how they relate to and impact performance
• Must be able to code without using a WYSIWYG interface
• Knowledge of email A/B testing, personalization, and customization
• Knowledge of email best practices and optimization
• Ability to use Adobe Creative Suite Photoshop to modify images
• Thorough understanding of data extensions, subscriber imports, and group creation based on data filters
• Beginner knowledge of SQL
• Experience with Salesforce CRM report creation
• Knowledge of the Jira project management software
• Microsoft Excel data manipulation (vLookups)
• Knowledge of Americans with Disabilities Act (ADA) guidelines
• Ability to work autonomously in a fast-paced environment with frequent last- minute changes
• Superior communication skills
• Can instantaneously adapt to changing priorities.

Preferred Qualification :

• Preferred for Marketing Cloud architects also have:
Marketing Cloud Developer
Marketing Cloud Administrator