Branding Executive

• Outdoor Advertising Strategy:
  
• Develop and implement effective outdoor branding strategies (billboards, hoardings, banners, and digital displays) to strengthen brand visibility in high-traffic areas like construction sites, distribution points, and key infrastructure projects.
• Identify high-potential locations for outdoor advertising based on target market demographics, construction trends, and regional needs.
• Brand Visibility at Events:
  
• Oversee the planning, coordination, and execution of brand activations at outdoor events, trade shows, and industry exhibitions to generate maximum visibility for the TMT Bar brand.
• Design and implement creative outdoor marketing campaigns (sponsorships, roadshows, partnerships) to enhance brand perception and engagement within the construction and infrastructure sectors.
• Partnerships with Construction Sites/Distributors:
  
• Develop branded materials, signage, and promotional displays for construction sites, distribution points, and retail locations.
• Ensure that key stakeholders, such as distributors and partners, consistently apply branding guidelines and materials in outdoor settings.

• Indoor Brand Communication:
  
• Manage the creation and placement of indoor brand messaging at customer touchpoints, including showrooms, sales offices, and dealer locations.
• Develop branded materials such as brochures, product displays, signage, and promotional assets that are placed in indoor environments to attract and educate customers.
• Corporate Offices and Workspaces:
  
• Ensure the companys internal branding is aligned with the overall brand identity, enhancing the work environment and the corporate culture.
• Implement branded interior designs (wall graphics, posters, branded furniture) that reflect the company’s values and positioning, creating a cohesive experience for visitors and employees alike.
• Customer Experience:
  
• Create engaging indoor branding experiences that strengthen customer trust and enhance their understanding of the product’s benefits.
• Oversee the production and distribution of samples, product catalogs, and marketing collateral for indoor retail spaces, ensuring consistency in branding.

Digital Integration for Indoor & Outdoor Branding:

• Social Media and Digital Integration:
• Develop and execute integrated digital campaigns that complement both outdoor and indoor branding efforts.
• Manage online platforms that align with outdoor events, creating awareness and generating interest through digital channels (website, social media, email marketing).
• Tracking & Analytics:
• Implement tracking and reporting systems to measure the impact of outdoor and indoor branding activities, including impressions, customer engagement, and sales conversions.
• Analyze the effectiveness of outdoor and indoor campaigns, using insights to optimize future strategies.