Social Media Executive

Job Brief:

Shuraa is seeking a creative and results-driven Social Media Executive to join our team. As a key player in our digital marketing efforts, you will manage our social media channels, create engaging content, and implement strategies to increase brand awareness, engagement, and customer loyalty. If you have a passion for social media trends and the ability to translate ideas into impactful campaigns, we would love to meet you.

Job Objective:

To enhance the organizations online presence by creating and executing innovative social media strategies that drive audience engagement, brand recognition, and customer acquisition while aligning with business goals.

Key Responsibilities:

• Develop, curate, and schedule high-quality content (text, images, videos) for social media platforms like Facebook, Instagram, LinkedIn, Twitter, and others.

• Collaborate with designers and copywriters to ensure content aligns with the brand voice and messaging.

• Plan and execute social media campaigns to achieve business objectives such as increasing followers, driving website traffic, and boosting engagement.

• Conduct competitor analysis and monitor industry trends to stay ahead in the digital landscape. • Monitor, track, and analyze performance metrics such as reach, engagement, and conversions. • Provide actionable insights and recommendations to optimize social media strategies.

• Engage with the audience by responding to comments, messages, and queries in a timely manner.

• Build relationships with followers, influencers, and brand advocates to foster a loyal online community.

• Manage paid social media campaigns, including budget allocation, targeting, and performance tracking.

• Collaborate with the marketing team to integrate social media efforts with broader marketing campaigns.

• Work with internal teams to ensure consistency in messaging across all digital platforms.

• Identify and collaborate with influencers and partners to promote the brand effectively.

Requirements:

• Bachelor’s degree in marketing, Communications, or a related field.

• Proven experience (2+ years) as a Social Media Executive or similar role.

• Proficiency in using social media platforms and tools such as Hootsuite, Buffer, or Canva.

• Strong understanding of social media KPIs and analytics tools like Google Analytics and Meta Insights.

• Creative mindset with excellent written and verbal communication skills.

• Knowledge of current trends in digital marketing and social media.