Digital Marketing Specialist

Hiring: Digital Marketing Specialist

Location: Onsite Mumbai

Experience: 2-5 Years

Industry: Cybersecurity / IT Services

Role & responsibilities -

• Develop and execute SEO Strategies to improve website rankings and organic traffic.
• Plan and manage Brand awareness campaigns across digital platforms.
• Drive SMM campaigns (LinkedIn, Twitter, Instagram, Facebook) with compelling content and creative strategies.
• Optimize landing pages and marketing funnels for higher conversion rates.
• Monitor and analyse digital marketing KPIs and generate insightful reports.
• Implement paid marketing campaigns (Google Ads, LinkedIn Ads, etc.).
  Stay updated on industry trends and emerging digital marketing tools.

Preferred candidate profile -

🔹 Strong knowledge of SEO best Practices keyword research, and Google Analytics.

🔹 Proven experience in Branding and Positioning Strategies for B2B or B2C brands.

🔹 Hands-on experience with SMM, content marketing, and community engagement.

🔹 Familiarity with Google Ads, Facebook Ads Manager, LinkedIn Ads

🔹 Proficiency in email marketing Automation Tools like Mailchimp, HubSpot, or similar.

🔹 Excellent communication, creativity, and analytical skills.