SEWA Grih Rin - Lead - Marketing & Campaigns (5-7 yrs)

About Us: Sewa Grih Rin Limited is an affordable housing finance company focused on providing home loans to low- and middle-income families, particularly in rural and semi-urban areas. The company helps individuals purchase, construct, or upgrade homes with accessible and affordable financing. Recently, Arpwood Partners, a private equity firm, became a key investor in Sewa Grih Rin. Arpwood brings capital, expertise, and strategic support to help scale the company's operations, improve efficiency, and expand its market presence. With Arpwood's support, the company is well-equipped to lead in the affordable housing finance sector and contribute to India's "housing for all" initiative.

Job Description:

Position: Lead - Marketing & Campaigns

Location: Navi Mumbai, India

About the Role:

We are looking for a results-driven Lead - Marketing & Campaigns with a strong background in lead generation, multi-channel marketing strategies, and team leadership. The ideal candidate will have over 5-6 years of experience in performance marketing, digital campaign optimization, and data-driven insights to drive business growth. As part of our dynamic marketing team, you will play a key role in optimizing campaigns and achieving sales and lead-generation targets.

Key Responsibilities:

Campaign Development & Execution:

- Own and manage end-to-end performance marketing campaigns for mortgage products on both app and web platforms.

- Design and execute targeted campaigns across channels to maximize lead generation and conversions.

- Collaborate with product, creative, and tech teams to ensure seamless campaign execution and effective user experiences.

Optimization & Performance Monitoring:

- Analyze campaign performance using tools and in-house data platforms to track key metrics and optimize campaigns in real-time.

- Perform A/B testing to identify winning strategies and optimize ad creatives, targeting, and overall campaign performance.

- Develop dashboards and reports to communicate insights and make data-driven recommendations to senior leadership.

Lead Generation & Conversion Management:

- Optimize sales funnels to enhance lead conversion rates and reduce drop-offs.

- Focus on strategic growth in lead volume, customer acquisition, and user engagement across digital channels.

- Work on landing page and user journey optimization in collaboration with cross-functional teams.

Team Leadership & Cross-Functional Collaboration:

- Lead a team of digital marketers, providing mentorship and guidance on best practices, tools, and strategies for effective campaign management.

- Work with product development teams to integrate marketing goals with business objectives, ensuring campaigns are aligned with overall company goals.

- Ensure all marketing efforts are data-driven, creative, and impactful in terms of sales performance and customer acquisition.

Sales Target Achievement:

- Drive efforts to consistently meet or exceed business and sales targets for personal loan products.

- Develop and refine user segmentation and targeting strategies for high-impact campaigns that resonate with our audience.

Key Requirements:

Experience:

- 6+ years of experience in performance marketing with a proven track record of driving business growth through digital campaigns.

- Demonstrated success in lead generation, campaign management, and sales optimization.

- Prior experience managing call center operations and team leadership.

Education: Master of Business Administration (MBA)