Influencer & Retention Marketing Professional

Role Summary

Influencer & Retention Marketing is a critical role in the marketing function at Sesa. As these are one of the key channels for driving growth of Sesas D2C business through digital marketing interventions aimed at driving traffic and conversions for Sesas ecommerce website.

Report to the Influencer & Retention Marketing Assistant Manager, this role-holder will collaborate with influencers and influencer marketing agencies to plan and execute strategies on YouTube and Instagram, that help reach a wide audience network to drive growth.

And will build and execute retention marketing plans that help increase the LTV and customer retention via WhatsApp, email and other retention channels.

The role-holder will work closely with Creative, Design, NPD, strategy and marketing team.

Roles & Responsibilities

Owning end-to-end campaign strategy and execution of influencer campaigns

Interacting & negotiating with infleuncer marketing agencies to identify and execute campaigns with infleuncers

Directly reaching out & interacting with influencers to build relations and maintain an internal database of influencers

Own and execute all retention-related strategies and activities including, but not limited to, WhatsApp campaigns, loyalty and referral programs.

Formulating and executing the CRM strategy to drive traffic, retargeting, repeat purchase and cross- sell

Conceptualizing marketing campaigns and building relevant workflows by segmenting the user base appropriately to identify opportunity areas in the user's lifecycle

Improving channel processes to make it run as efficiently and effectively as possible

Desired Skills and Competency

Performance marketing mindset to turn influencer marketing into a significant engine of growth

Basic understanding of Shopify or similar e-commerce portals

Well-versed with MS Excel and Powerpoint for reporting and analysis

Creative mindset to develop innovative campaign ideas & select the right brand ambassadors

Excellent communication skills to represent the brand with interacting with influencers

Ability to multitasking and manage multiple campaigns at scale

Qualification

2-3 years of experience in in handling Influencer marketing campaigns

Prior experience in Hair/Skin/Personal care preferred