Senior Executive - Digital Marketing (7-10 yrs)

Responsibilities Include :

- Assisting in the formulation of strategies to build a lasting digital connection with consumers

- Launching optimized online advertisements to increase company and brand awareness

- Planning digital marketing campaigns, including web, SEO/ SEM, email, social media and display advertising

- Maintaining our social media presence across all digital channels

- Measuring and reporting on the performance of all digital marketing campaigns

Job brief : 

- As a Senior Digital Marketing Executive, you should have in-depth marketing experience and a passion for digital technologies. You will develop, implement, track and optimize our digital marketing campaigns across all digital channels.

- You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

- Digital Marketing Specialist is part of the marketing team, will work with regional marketing to launch campaigns on time, on budget with strict adherence to KPIs

- You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities : 

- Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency

- Develop specific campaigns to create and maintain high levels of customer interaction

- Manage and improve online content, considering SEO and Google Analytics

- Plan and execute all digital marketing, including SEO/ SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

- Maintain a cohesive strategy across all platforms to increase our brand awareness

- Advise other employees on their social media activity (e.g. how to respond to comments and questions by customers and what to share on personal or company accounts)

- Prepare online newsletters and promotional emails and organize their distribution through various channels

- Collaborate with designers to improve user experience

- Provide creative ideas for content marketing and update website

- Research how emerging social networks and features can benefit our company

- Maintain a cohesive strategy across all platforms to increase our brand awareness

- Demonstrate UTM tracking

- Identify habits of our online customers and suggest ways to reach a broader audience

Additional Information : 

Responsibilities Include :

- Assisting in the formulation of strategies to build a lasting digital connection with consumers

- Launching optimized online advertisements to increase company and brand awareness

- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising

- Maintaining our social media presence across all digital channels

- Measuring and reporting on the performance of all digital marketing campaigns

Requirements : 

- BS/MS degree in Marketing or a related field

- Proven working experience in digital marketing

- Demonstrable experience in designing and implementing successful digital marketing campaigns

- Demonstrate online marketing tools and best practices

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages

- Experience with A/B and multivariate experiments

- Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends)

- Working knowledge of ad serving tools

- Experience in setting up and optimizing Google Adwords campaigns

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement

Required Qualification : 

- Graduation - Any Graduate

- In Other - Not Required Per/CGPA

- Note: BS/MS degree in Marketing or a related field

- Preferred Age Group

- All Age

Preferred Gender : All