Marketing Manager

Role & responsibilities

Marketing Strategy Development

• Develop and implement multi-channel marketing strategies aligned with business objectives.
• Identify new opportunities to enhance brand visibility and customer acquisition.

Email Marketing

• Plan, execute, and optimize email marketing campaigns to drive engagement and conversions.
• Manage email lists, segment audiences, and ensure compliance with email marketing best practices.

Digital Advertising & SEO

• Oversee digital advertising campaigns, including PPC, display ads, and retargeting.
• Develop and implement SEO strategies to increase website visibility and organic traffic.
• Analyze performance metrics and optimize campaigns for improved results.

Social Media & Content Marketing

• Develop and manage social media strategies to drive brand engagement and audience growth.
• Oversee content creation for blogs, articles, and social platforms, ensuring consistency with the brand voice.
• Collaborate with internal and external teams to create high-quality, engaging content for all channels.

Print Marketing

• Plan and coordinate print marketing initiatives, such as brochures, flyers, and advertisements.
• Work with designers and printers to ensure high-quality outputs that align with brand standards.

Analytics & Reporting

• Track and analyze performance across all marketing campaigns, providing actionable insights.
• Prepare detailed reports on campaign effectiveness, ROI, and key metrics to refine strategies.

Agency Management

• Manage relationships with external marketing agencies, ensuring timely and cost-effective execution of projects.
• Provide clear briefs and collaborate on campaign planning and delivery.