Senior Specialist, CRO

We hire the top talent in the industry and give them the right training, tools and culture to do the best work of their career.

As one of the world s leading independent agencies, our agility and client-centricity allows us to win for clients.

To learn more about what it s like to be a Brainlabber, check out our company handbook .

We are seeking an experienced and visionary Senior CRO Strategist to join our dynamic team. The ideal candidate will have a holistic view of site experience optimization, integrating expertise in analytics, design, behavioral psychology, user experience, experimentation, and development. You will play a pivotal role in building and executing a site strategy that aligns with our clients broader digital marketing strategies and business objectives.

- Develop and implement comprehensive CRO strategies that enhance user experience and drive conversion rates.

- Conduct in-depth analysis of client websites and digital marketing channels to identify optimization opportunities.

- Design and oversee A/B testing, multivariate testing, and other experimentation methodologies to validate hypotheses and inform strategic decisions.

- Collaborate with design, development, paid media and content teams to ensure seamless integration of CRO strategies across all touchpoints.

- Utilize analytics tools to track, measure, and report on the performance of optimization initiatives, providing actionable insights and recommendations.

- Understand client business objectives and build site strategies that support broader digital marketing efforts, particularly in paid media and omnichannel campaigns.

- Stay current with industry trends and best practices to ensure our clients are at the forefront of digital innovation.

- Mentor and guide junior team members, fostering a culture of continuous learning and improvement.

- 5+ years of experience in CRO or a related field, with a proven track record of driving significant results.

- Strong understanding of web analytics, user experience design, behavioral psychology, and digital marketing principles.

- Proficiency in using CRO and analytics tools such as Google Analytics, Optimizely, VWO, Hotjar etc

- Adobe Target expertise : Experience with Adobe Target for running targeted experiments, personalizing experiences, and optimizing conversion funnels.

- Experience with HTML, CSS, and JavaScript is a plus.

- Excellent analytical and problem-solving skills, with the ability to interpret complex data and make data-driven decisions.

- Strong communication and presentation skills, with the ability to articulate strategies and insights clearly and effectively.

- A collaborative mindset with the ability to work cross-functionally and build strong relationships with clients and internal teams.

- A strategic thinker who can see the big picture while also paying attention to detail.

- Competitive salary and benefits package.

- Opportunities for professional growth and development.

- A collaborative and innovative work environment.

- Flexibility with remote working options.

- The chance to work with a diverse range of clients across various industries