Tata Consumer Product - Senior Brand Manager (6-8 yrs)

Key Responsibilities:

Digital Ecosystem & Online Branding:

- Develop and execute brand strategies for the digital-first world, ensuring consistent messaging and engagement across online and offline channels.

- Lead innovation efforts by creating and launching new product propositions that align with consumer needs and market trends.

- Collaborate with cross-functional team (Digital, Category, Shopper Marketing, Brand, PSO, Sales) and external partners to drive execution of brand initiatives

- Leverage digital-first brand metrics to optimize brand performance and achieve business objectives.

Brand Development & Marketing:

- Develop and execute brand strategies that align with overall business goals and ensure consistent messaging across channels.

- Build and maintain brand equity through integrated marketing campaigns, content, and consumer engagement initiatives.

- Craft compelling brand stories that address consumer needs and aspirations, leveraging both digital and traditional platforms

Critical success factors for the Role:

- 6-8 years of marketing and brand management experience. Exposure to sales would be an advantage

- Educational Qualification - MBA (Major in Marketing preferred).

- Ability to Demonstrate Marketing thinking and high-quality of crafting to build consumer centric concepts and superior product mixes based on real needstates.

- Commercial acumen to be able to efficiently manage the P&L, Foresight for planning ahead and future proofing business plans.

Desirable success factors for the Role?

- 2-3 years' experience in innovation function desirable.

- Prior experience in working closely with cross functional teams to jointly drive business KPIs.