Senior Brand Executive

Position Overview:
The Senior Brand Promotion Executive at Dainik Bhaskar will be instrumental in shaping and executing brand strategies that enhance our media properties' visibility, engagement, and market position. This role involves leading high-impact promotional campaigns, managing brand partnerships, and ensuring a cohesive brand message across all channels.

Key Responsibilities:

1. Brand Strategy Development:

• Develop and implement innovative brand promotion strategies tailored to the media industry and the company's portfolio of brands.
• Analyze audience data and market trends to create targeted promotional plans that drive audience growth and engagement.

2. Campaign Management:

• Design, execute, and oversee brand campaigns across multiple media platforms including TV, radio, digital, social media, and print.
• Manage the production of promotional content, including scripts, ads, and promotional materials, ensuring alignment with brand guidelines and messaging.

3. Partnerships and Collaborations:

• Cultivate and manage relationships with key industry partners, influencers, and sponsors to enhance brand reach and credibility.
• Coordinate and negotiate with external agencies and media partners to execute joint promotional efforts.

4. Performance Monitoring:

• Track and analyze the performance of brand campaigns using metrics such as audience reach, engagement, and ROI.
• Provide regular performance reports and insights to inform future promotional strategies and optimize campaigns.

5. Market Analysis:

• Conduct competitive analysis and market research to stay ahead of industry trends and audience preferences.
• Use insights to anticipate market changes and adapt promotional strategies accordingly.

6. Budget Management:

• Develop and manage the brand promotion budget, ensuring efficient allocation of resources and cost-effective campaign execution.
• Monitor expenditures and provide detailed financial reports and forecasts.

7. Brand Advocacy:

• Represent Dainik Bhaskar at industry events, conferences, and media functions to build brand visibility and network with key stakeholders.
• Promote the company's brand values and mission to external audiences and within the organization

Qualifications:

• Bachelors degree in Marketing, Media Studies, Business Administration, or a related field; Masters degree is a plus.
• 4-5 years of experience in brand promotion, media marketing, or a similar role, with a proven track record in the media industry.
• Strong understanding of media landscapes, audience segmentation, and promotional strategies.
• Excellent project management skills with the ability to handle complex campaigns and tight deadlines.
• Exceptional communication, negotiation, and leadership skills Creative and strategic thinker with a results-oriented approach.