Schneider Electric - Senior Manager - Marketing Communication - B2C Segment (8-10 yrs)

Senior Manager - Marketing Communications (Home and Distribution)

Location: Gurgaon

Job Brief:

Looking for a High Energy and Smart B2C marketeer for the Home and Distribution Marketing and Communications role with Schneider Electric India. This role will report to the Marketing and Communications Leader of H&D Business of Schneider Electric India and will play a critical role in the growth of Schneider Electric Business.

Responsibilities:

- Understand Schneider Electric brand positioning and leverage consumer insights from B2C stakeholders including End Consumers, Retailers, Electricians, Builders, Contractors and Architects to develop Impactful Marketing Campaigns

- Monitor B2C Electrical market trends, research consumer markets and competitors' activities to understand the action areas for Schneider.

- Develop and execute effective Marketing programs and campaigns covering various target audience including Retailers, Electricians, End Users etc. This includes extensive branding on ground, in market activations, digital amplification of on ground marketing initiatives and support through ATL and PRs

- Lead Channel engagement initiatives across markets and personals led by BTL and Digital touchpoints to drive MAU (monthly active users) goals.

- Lead generation through online and offline source mediums; funnel construct and nurturing and sales enablement and support for enterprise sales' requirement.

- Continuously measure and report KPI and ROI of all activities and programs carried out, based on ROI outcome, drive spend optimization.

Retail:

- Create Differentiated retail branding assets to make Schneider Electric brand stand out in the market.

- Create strategies and work with various agency partners to seamlessly execute the plans into actions.

- Premium Retail Stores Execution

- Execution of SE flagship stores and increase visibility in Retail Outlets

- Explore Experience centre opportunities/ bigger Retail outlets with complete H&D solutions.

- Ensure visibility in new cities and towns where SE is increasing its footprint.

- Market Activation to build excitement in the market- Festive campaigns across cities.

- Marketing and Sales Tool Development

Home Builder:

- End-to-End management of Home Builders and Contractors through effective Engagement Campaigns and Events.

- Planning of Mock-ups and Marketings material for easy specification.

- Testimonial with Home Builders to build Category reference.

- Manage and drive growth of Builder Database.

Electricians:

- Design a loyalty programme after mapping competition brand.

- Continues engagement both offline and online in alignment with the Channel Team.

- Increase Monthly active users for electricians to increase business contribution from the persona.

Qualifications:

- Post-Graduation in Marketing (or other similar Marketing education)

- 8-10 Years progressive work experience managing Marketing and Communications for Leading B2C brands in India

- Have directly handled areas of marketing such as Retail Branding, Merchandizing, Planogramming, Loyalty Programs, Market Activations etc.

- Managed marketing budgets upwards of Rs 30 Crores

- Creativity and an eye for detail.

- Strong leadership and organizational abilities.

- Deep Understanding of customer psychology and retail trends.

- Excellent communication and project management skills.

- Willing to work in a multifunctional team and able to work with other global teams.

- Ability to work in a fast-paced, high pressure, and confidential environment.

- Proactive, ambitious, and passionate about marketing

- Candidates from Building Materials, Paints, Electricals, Consumer Durables, Lubricants, Sanitaryware, Lighting, Automobiles and Other Fast Moving Consumer Goods preferred.