Vice President - Marketing Analytics

To ensure analytics support ( which spans across)

- Machine learning

- Adhoc statistical analysis

- Statistical forecasting

- KPI tracking

- Revenue leakage Gap analysis (Audit of fee lines)

- Development, Maintenance and enhancement of Tableau or SAS VA BI

- Customized solution development (based on Python / Excel VBA / SAS VA / Tableau etc)

- Developing simple and complex survey (Java script based flow)

- Campaign management (CBA support / Campaign development / Campaign result analysis / Models on campaign data)

- Automation

- Ensuring accuracy of metrics / figures / analysis / campaign communications for X-sell, product, reward metrics

As well as:

- Enhance utilization of Data platform,

- Enhancement of campaign management system (database / tools / procedure etc.)

- Enhancement of analytical practices

- Exploring new tools / procedure / methods