Assistant Vice President - Premium Products

Manage the existing premium card partnerships which includes tracking and managing product and program profitability
Evaluates situations using multiple sources of information including extensive industry benchmarking engaging with various research firms
Conceptualize and enhance value proposition of existing products while ensuring the competitive edge & with focus on evolving customer needs
Responsible for tracking, reporting new card sales & implementing projects / liaison with partners for increase in new card sales
Decide upon Product Positioning, Sales, and Branding & Communication strategy inoculation with other teams
Responsible for P&L for allocated co brand products in the portfolio
Ability to work in cross-functional teams for technical and operational readiness for launch of new products and functionalities
Work closely with premium partners to formulate & implement sales promotion plans & strategies.
Responsible for Acquisition Strategy including Sales planning and strategic implementation for all co brand products line