Content Manager - Fashion/Retail E-Commerce

We seek a talented and creative content manager to join our team at Mugdha

As a content manager, you will play a crucial role in developing and executing our content strategy across digital and print platforms that aligns with our companys vision and resonate with our target audience. You will also collaborate with cross-functional teams, lead content creation efforts and shape our brand’s voice. Your exceptional writing skills, strategic thinking and attention to detail will contribute to enhancing our brand presence, engaging our audience and driving business growth.

If you have a passion for content creation and a drive for innovation, we invite you to apply. We offer competitive compensation packages, travel & health benefits and a positive work culture that promotes work-life balance and professional development.

Objectives of this role

• Developing and executing a comprehensive content strategy that aligns with the company’s goals, target audience and brand identity.
• Driving brand awareness, engagement and lead generation through strategic content marketing.
• Creating high-quality and compelling content across multiple platforms, including websites, blogs, social media and email marketing campaigns.
• Optimizing content for search engine optimization (SEO) and ensuring consistent brand messaging and tone of voice.
• Collaborating with cross-functional teams to gather information and develop content that supports marketing initiatives, product launches and thought leadership.

Your tasks

• Develop and implement a content strategy that aligns with the company’s objectives, target audience and brand guidelines.
• Create and manage editorial calendar to deliver timely content across various digital platforms.
• Research industry trends, market insights and competitor analysis to inform content development and identify opportunities.
• Ensure publishing of engaging and SEO-friendly content, including articles, blog posts, website copy, social media posts and email newsletters.
• Collaborate with designers, videographers and other stakeholders to oversee the content creation of visually appealing and multimedia-rich assets.
• Monitor and analyse content performance metrics, such as website traffic, engagement rates and conversions, and make data-driven recommendations.
• Ensure brand consistency and compliance with the company’s style guide and voice across all content deliverables.
• Manage and maintain content repositories, including content management systems (CMS), and ensure content is organised and easily accessible for future use.
• Stay updated with industry best practices, emerging trends and evolving content formats to enhance content marketing initiatives continually. 

Required skills and qualifications

• Bachelor’s degree in marketing, communications, journalism or a related field.
• 3+ years of experience as a content manager, content strategist or similar role.
• Excellent written and verbal communication skills in English with a strong command of grammar and language suited for Indian audiences.
• Demonstrated ability to create high-quality, engaging, SEO-friendly content across digital and print platforms.
• Familiarity with content management systems (CMS) and basic knowledge of HTML.
• Experience using analytics tools to monitor content performance and make data-driven decisions like Google Analytics.
• Strong project management skills with the ability to prioritise tasks and meet deadlines.
• An analytical mindset to interpret data and metrics and optimise content performance.
• Cultural understanding and sensitivity to tailor content to our target audience’s preferences, interests and nuances.
• Self-motivated, proactive and able to work independently and collaboratively in a fast-paced environment.
• Proficiency in content management and social media tools like HubSpot and/or Buffer.

Preferred skills and qualifications

• Master’s degree in marketing, communication, journalism or a related field.
• Knowledge of content marketing trends, audience segmentation and persona development.
• Experience in content strategy development and implementation.
• Knowledge of SEO best practices and keyword research tools.
• Familiarity with content distribution and amplification strategies, including social media advertising and influencer marketing.
• Understanding of user experience (UX) principles and web design best practices.