An SEO Analyst is responsible for optimizing website content and structure to improve search engine rankings and drive organic traffic. Key duties include conducting keyword research, analyzing website performance, implementing on-page and off-page SEO strategies, and staying updated with the latest SEO trends and algorithms.
Key roles and responsibilities include:
Keyword Research : Identifying relevant keywords and phrases to target, based on search volume, competition, and relevance.
On-Page Optimization : Optimizing website elements such as meta tags, headers, URLs, and content to improve search engine rankings.
Content Strategy : Developing and implementing content strategies that align with SEO goals, including blog posts, articles, and other web content.
Link Building : Developing and executing strategies to acquire high-quality backlinks from authoritative sites to improve domain authority.
Performance Analysis : Monitoring and analyzing website performance using SEO tools like Google Analytics, Google Search Console, and other SEO software to track key metrics and trends.