SEO ANALYST

As an SEO Analyst, you will be responsible for implementing and optimizing search engine optimization strategies to improve organic search rankings and drive traffic to our website. You will work closely with the marketing team to develop and execute effective SEO campaigns, analyze data, and provide actionable insights to enhance our online visibility and performance.

Responsibilities

• Conduct keyword research to identify target keywords and optimize website content accordingly.
• Perform on-page and off-page optimization activities, including meta tags optimization, URL structure, content optimization, link building, and more.
• Monitor and analyze website performance using SEO tools and Google Analytics to identify areas for improvement.
• Identify technical SEO issues and work with the development team to implement solutions.
• Stay up to date with the latest SEO trends, algorithm updates, and industry best practices.
• Perform competitor analysis to identify opportunities and develop strategies to outrank competitors.
• Track, analyze, and report on key SEO metrics, such as organic traffic, rankings, conversion rates, and user engagement.
• Collaborate with content creators to develop SEO-friendly content strategies.
• Provide recommendations and implement optimizations for website structure, internal linking, and navigation to improve user experience and search engine visibility.
• Collaborate with the marketing team to integrate SEO strategies into broader digital marketing campaigns.

Requirements:

• Bachelor s degree in marketing, business, or a related field.
• Proven experience as an SEO Analyst or similar role.
• In-depth knowledge of SEO best practices, including on-page and off-page optimization techniques, keyword research, link building, and technical SEO.
• Familiarity with SEO tools, such as Google Analytics, Google Search Console, Moz, SEMrush, Ahrefs, etc.
• Proficiency in analyzing data and drawing actionable insights from SEO metrics.
• Strong understanding of search engine algorithms and ranking factors.
• Excellent written and verbal communication skills.
• Detail-oriented with strong analytical and problem-solving skills.
• Ability to work independently and manage multiple projects simultaneously.
• Knowledge of HTML, CSS, and website development principles is a plus.
• As an SEO Analyst, you will play a crucial role in improving our website s visibility, driving organic traffic, and ultimately contributing to the overall success of our digital marketing efforts. Your expertise in SEO strategies and analytics will be instrumental in achieving our business goals.

Think you are a fit? Contact us now.