Digital Marketing Manager

Job description

We are looking for a dynamic, motivated Digital Marketing Manager to join our real estate marketing team in Gurgaon. 6-day work week commitment required. If you're ready, apply today.

Job description

• Plan and manage the various social media platforms.
• Plan and manage digital advertising campaigns
• Plan and manage SEO campaigns
• Provide accurate reports on the marketing campaigns overall performance.
• Coordinate with various advertising and media experts to improve marketing results.
• Appraise important metrics that affect website traffic, service quotas, and target audience
• Collaborate with teams to brainstorm new and innovative growth strategies
• Keep up to date with emerging digital platforms, industry trends, and MarTech
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Experience in Create digital marketing advantage for this profile.

Preferred candidate profile

• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• BS/MS degree in a quantitative, test-driven field.

Working Days - 6 Days

Contact Person - Megha (8826088400)