Programmatic Campaign Manager

Location of Candidate - Any where in India but ready to relocate Hyderabad (Comfortable with Night Shift )

Role & responsibilities

• Media Planning: Develop strategic media plans for programmatic advertising campaigns, including audience targeting, budget allocation, and bidding guidance
• Self Service Campaign Monitoring & Optimization: Proactively monitor and optimize self service client campaigns, collaborating with Client Success & Ad Operations to ensure they are delivering as planned, meeting performance KPIs, and the profits are maximized. Provide support in identifying and resolving any issues that arise during the campaign lifecycle
• Managed Service Campaign Setup and Trafficking: Oversee the trafficking, setup, and optimization of campaigns on behalf of managed service clients.
• Responsible for the successful delivery and performance of campaigns in partner DSPs. Collaborate with Ad Ops in identifying and resolving any issues that arise during the campaign lifecycle
• Collaboration and Innovation: Collaborate with cross-functional teams, including sales, account management, and ad operations, to ensure cohesive campaign strategies and execution. Stay ahead of industry developments to drive innovation within the team and the broader company
• Team Leadership and Development: Lead a team of programmatic traders, providing hands-on guidance and mentorship. Foster a culture of learning and continuous improvement within the team
• Performance Analysis and Insights: Analyze campaign performance data to provide clients with insightful reports and actionable recommendations for optimization. Use data to tell a story that helps clients understand the value and impact of their campaigns.

Qualifications:

• Bachelor's degree in Marketing, Advertising, Business, or a related field
• 5+ years of experience in programmatic trading or ad operations, with a proven track record of managing and optimizing campaigns
• Expert knowledge of DSPs, programmatic advertising ecosystems, and data analysis tools. ● Strong analytical skills, with the ability to translate complex data into actionable campaign strategies
• Excellent communication skills, capable of effectively mentoring team members and engaging with clients
• Hands-on experience with campaign management and optimization, demonstrating a proactive approach to achieving results.

Additional Skills:

• Highly curious, team-player, wants to work hard and play hard
• Desire to mentor and grow team members based on their professional goals
• Excellent organization
• Excellent written (email, instant messaging) and verbal communication
• Knowledge in HubSpot, JIRA, Google Suite, Microsoft Office
• Excellent campaign delivery monitoring and common troubleshooting tactics
• Ability to optimize campaigns in top DSPs (Beeswax, Xandr, DV360, Criteo, AdForm, Moloco, MediaMath, AdQuick, WideOrbit, Yahoo, Kayzen, TheTradeDesk, Amazon).