Digital Marketing Manager

Position Overview:
The Digital Marketing Manager in the study abroad sector is responsible for developing and implementing online marketing strategies to promote study abroad programs and services. The role involves managing digital campaigns, improving brand visibility, generating leads, and driving conversions through various digital channels.

1. Strategic Planning:
   
• Develop and execute comprehensive digital marketing strategies aligned with business goals.
• Identify target audiences and tailor marketing campaigns to attract prospective students.
2. Content Marketing:
   
• Create, curate, and manage engaging content for websites, blogs, social media, and email campaigns.
• Develop informative content, including student success stories, program highlights, and FAQs about studying abroad.
3. Search Engine Optimization (SEO):
   
• Optimize website content and landing pages for search engines to improve organic visibility.
• Conduct keyword research and monitor rankings.
4. Pay-Per-Click (PPC) and Ad Campaigns:
   
• Plan and manage paid ad campaigns on Google, Facebook, Instagram, and LinkedIn.
• Monitor and optimize ad performance to maximize ROI.
5. Social Media Marketing:
   
• Manage social media platforms, including Facebook, Instagram, LinkedIn, and YouTube.
• Engage with followers, respond to queries, and build a strong online community.
6. Lead Generation and Nurturing:
   
• Implement lead generation strategies through forms, landing pages, and targeted campaigns.
• Use CRM tools to nurture leads through email marketing and retargeting campaigns.
7. Analytics and Reporting:
   
• Track and analyze website traffic, campaign performance, and lead conversion rates.
• Use tools like Google Analytics, SEMrush, and HubSpot to generate insights and reports.
8. Team Collaboration:
   
• Work closely with the admissions and counseling teams to align marketing efforts with enrollment goals.
• Coordinate with design and content teams to create visually appealing and impactful campaigns.
9. Market Research and Trends:
   
• Stay updated with industry trends, digital marketing best practices, and student preferences.
• Research competitors and adapt strategies to stay ahead in the market.
10. Event Promotion:
    
• Promote study abroad webinars, fairs, and other events through digital platforms.
• Drive registrations and attendance through targeted campaigns.

Qualifications and Skills:

• Bachelors or Masters degree in Marketing, Business Administration, or related field.
• Proven experience (3+ years) in digital marketing, preferably in the education or study abroad sector.
• Strong knowledge of SEO, SEM, PPC, social media marketing, and email marketing.
• Proficiency in digital marketing tools and platforms such as Google Ads, Facebook Ads Manager, and HubSpot.
• Excellent analytical and problem-solving skills with a data-driven mindset.
• Creative thinking and strong communication skills.
• Ability to manage multiple projects and meet deadlines.

Preferred Skills:

• Certification in digital marketing (e.g., Google Digital Marketing Certification, HubSpot Content Marketing).
• Experience with student counseling or knowledge of study abroad processes.
• Familiarity with video marketing and editing tools.