Key responsibilities for the Marketing Engineer role include:
- Collaborating with the engineering team to understand the technical specifications and features of our products - Conducting market research to identify key trends, customer needs, and competitive landscape - Developing product positioning and messaging that differentiates Sansera Engineering in the market - Creating and managing marketing campaigns to drive lead generation and customer acquisition - Working with the sales team to develop sales enablement materials and marketing collateral - Analyzing marketing data and metrics to measure the effectiveness of marketing campaigns and initiatives - Representing Sansera Engineering at industry events, trade shows, and customer meetings