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221 Arting Digital Jobs

Product Marketing Specialist

2-5 years

New Delhi

1 vacancy

Product Marketing Specialist

Arting Digital

posted 5d ago

Job Description

[{"Salary":"15 LPA" , "Remote_Job":false , "Posting_Title":"Product Marketing Specialist" , "Is_Locked":false , "City":"Delhi" , "Industry":"Marketing" , "Job_Description":"
Position: Product Marketing Specialist
Experience: 2-5 Yrs
Location: Delhi (Hybrid, 3 days in-office)
Notice Period: Immediate - 30 Days
Primary Skills: GTM collateral creation, Pre-sales/post-sales enablement, proposal management, pricing,

Key Responsibilities:
  • GTM Strategy Collateral Creation: Develop and design high-quality GTM materials, including brochures, pitch decks, and case studies to support the sales process and product launches.
  • Sales Enablement: Collaborate with sales teams to create sales tools, enable pre-sales and post-sales activities, and assist in proposal management and pricing strategy.
  • Market Research: Lead market sizing exercises, define Ideal Customer Profiles (ICP), create buyer personas, and perform competitive analysis to inform product positioning.
  • Product Positioning Messaging: Craft and refine product messaging that resonates with target customers and aligns with business goals.
  • Cross-functional Collaboration: Work closely with product, sales, and customer success teams to align on customer needs, competitive landscape, and product feature requirements.
    Key Skills Experience:
    • 25 years of experience in product marketing, GTM strategy, or market research in B2B SaaS/Tech Solutions industries (e.g., fintech, biotech, AI/ML, data analytics).
    • Strong experience in creating GTM collateral such as brochures, pitch decks, and case studies.
    • Solid understanding of pre-sales and post-sales enablement processes, proposal management, and pricing strategy.
    • Experience with market sizing, defining ICP, and developing buyer personas.
    • Expertise in product positioning and messaging to drive customer engagement.
    • Preferred background in biotech, with a focus on SaaS or Tech solutions.

      ","Job_Type":"Full time" , "Job_Opening_Name":"Product Marketing Specialist" , "State":"Delhi" , "Country":"India" , "Zip_Code":"110007" , "id":"107457000029164126" , "Publish":true , "Date_Opened":"2024-11-27" , "Keep_on_Career_Site":false}]

Employment Type: Full Time, Permanent

Read full job description

What people at Arting Digital are saying

What Arting Digital employees are saying about work life

based on 27 employees
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Flexible timing
Monday to Saturday
No travel
Day Shift
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Arting Digital Benefits

Free Transport
Child care
Gymnasium
Cafeteria
Work From Home
Free Food +6 more
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