GTM Strategy Collateral Creation: Develop and design high-quality GTM materials, including brochures, pitch decks, and case studies to support the sales process and product launches.
Sales Enablement: Collaborate with sales teams to create sales tools, enable pre-sales and post-sales activities, and assist in proposal management and pricing strategy.
Market Research: Lead market sizing exercises, define Ideal Customer Profiles (ICP), create buyer personas, and perform competitive analysis to inform product positioning.
Product Positioning Messaging: Craft and refine product messaging that resonates with target customers and aligns with business goals.
Cross-functional Collaboration: Work closely with product, sales, and customer success teams to align on customer needs, competitive landscape, and product feature requirements.
Key Skills Experience:
25 years of experience in product marketing, GTM strategy, or market research in B2B SaaS/Tech Solutions industries (e.g., fintech, biotech, AI/ML, data analytics).
Strong experience in creating GTM collateral such as brochures, pitch decks, and case studies.
Solid understanding of pre-sales and post-sales enablement processes, proposal management, and pricing strategy.
Experience with market sizing, defining ICP, and developing buyer personas.
Expertise in product positioning and messaging to drive customer engagement.
Preferred background in biotech, with a focus on SaaS or Tech solutions.