Digital Marketing Executive

Key Responsibilities:

Digital Marketing Strategy:

• Develop and execute comprehensive digital marketing plans to enhance brand visibility and achieve business goals.
• Plan, launch, and manage campaigns across various channels, including social media, search engines, email marketing, and display advertising.

SEO and SEM:

• Perform keyword research and optimize website content to improve organic search rankings and traffic.
• Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, etc.) to maximize ROI.

Content Creation and Management:

• Collaborate with the design and content teams to create engaging, high-quality content for digital channels.
• Ensure consistent brand messaging across all platforms.

Social Media Management:

• Oversee social media accounts, develop posting schedules, and create engaging content to drive audience interaction.
• Analyze social media performance metrics and suggest data-driven improvements.

Analytics and Reporting:

• Use tools like Google Analytics, SEMrush, and other marketing platforms to track campaign performance.
• Prepare detailed reports on the effectiveness of campaigns, user engagement, and website traffic, with actionable insights.

Collaboration:

• Work closely with cross-functional teams, including design, sales, and product, to ensure alignment on marketing objectives.
• Stay updated on the latest digital marketing trends and technologies to recommend innovative strategies.

Skills and Qualifications:

• Bachelors degree in Marketing, Business, or a related field.
• 1-3 years of experience in digital marketing or a similar role.
• Strong knowledge of SEO, SEM, and social media marketing tools and techniques.
• Proficiency in tools such as Google Ads, Google Analytics, SEMrush, and Facebook Business Manager.
• Excellent written and verbal communication skills.
• Ability to analyze data and adjust strategies to improve performance.
• Creative thinking and problem-solving skills.