Marketing Specialist II San Data Systems II Contract

Role Summary

We are seeking a highly motivated and creative Marketing Specialist to lead our online marketing efforts. The ideal candidate will develop and execute digital marketing strategies that enhance our brand, optimize SEO performance, drive traffic, and generate qualified leads. This is an opportunity to have a significant impact on the business by shaping how we are perceived in the digital space.

Key Responsibilities

• Digital Marketing Strategy:
• Develop and implement comprehensive digital marketing strategies to increase brand awareness and customer acquisition.
• Align marketing campaigns with business goals and track performance metrics.
• Search Engine Optimization (SEO):
• Improve website SEO to enhance visibility and rankings on search engines.
• Perform keyword research, competitor analysis, and implement on-page and off-page SEO best practices.
• Content Marketing:
• Create and oversee the production of high-quality content, including blogs, case studies, white papers, email campaigns, and social media posts.
• Develop thought leadership content to position San Data Systems as an industry leader.
• Social Media Management:
• Plan and execute social media campaigns across platforms like LinkedIn, Twitter, and Facebook.
• Monitor engagement metrics and adapt strategies to improve performance.
• Lead Generation and Campaigns:
• Design and manage pay-per-click (PPC), Google Ads, and email marketing campaigns to generate leads.
• Collaborate with the sales team to create targeted campaigns that convert prospects into customers.
• Analytics and Reporting:
• Analyze website traffic, user behavior, and campaign performance using tools like Google Analytics.
• Provide actionable insights and regular reports to leadership to inform decision-making.
• Brand Development:
• Enhance the online presence of San Data Systems through creative storytelling and consistent messaging.
• Identify and capitalize on opportunities to promote our services through partnerships and sponsorships.

Requirements

• Experience:
• 3+ years of experience in digital marketing, SEO, and social media management.
• Proven track record of driving traffic, engagement, and leads through online marketing initiatives.
• Technical Skills:
• Proficiency in SEO tools (Ahrefs, SEMrush, Moz), Google Ads, and social media management tools.
• Familiarity with content management systems (CMS) like WordPress.
• Basic understanding of website development and UX/UI principles is a plus.
• Soft Skills:
• Strong written and verbal communication skills.
• Ability to think creatively and strategically.
• Self-starter with excellent time management and organizational skills.

Preferred Qualifications

• Experience in marketing for IT services, cybersecurity, or managed services industries.
• Certification in Google Ads, HubSpot, or similar platforms.
• Familiarity with enterprise technologies like cloud computing, Kubernetes, and hybrid IT environments.

What We Offer

• Competitive salary and benefits package.
• Opportunity to work with a forward-thinking team in the technology space.
• Flexible work environment and the chance to make a significant impact on the companys growth.
• Professional development and learning opportunities.Role & responsibilities