Head - Online Marketing - (5-18 yrs)

The candidate would be responsible for growing the Online Presence of a well known retail chain. The candidate would be responsible for the entire P&L of the digital channel - Sales generation, Marketing Spends, Strategic Alliances and Brand Development

Key Responsibilities:

- Manage the digital channel's profit and loss, overseeing sales generation, marketing expenditures, strategic partnerships, and brand development.

- Campaign Management , Design, implement, and manage online marketing campaigns, focusing on SEO, SEM, and performance analytics to maximize reach and ROI.

- Work with both new and existing brand partners to expand revenue streams and drive sales.

- Utilize CRM tools to develop strategies for customer retention and repeat growth.

- Establish partnerships and alliances that support revenue growth and enhance customer engagement.

- Build, mentor, and manage a high-performing online marketing team.

- Work closely with IT to enhance the customer buying experience and maintain a strong partnership with the offline retail team for an integrated approach.

Desired candidate should have :

- Proficient in online marketing strategies, including campaign creation, SEO/SEM, and analytics tools.

- Experienced with CRM platforms and building customer retention strategies.

- Skilled in forging partnerships and alliances to amplify revenue.

- Able to lead and collaborate effectively across teams, especially with IT and offline retail operations.

- Strong leadership and team management skills, with a proven track record of hiring and developing talent.

Bonus Points For:

- Knowledge of Inventory Management and Supply Chain Management (SCM).

- Experience in Consumer Durables or Electronics sectors.

Qualifications:

Bachelor's or Master's degree in Engineering (BE/BTech / ME / MTech),MCA , MBA , PGDM