Digital Marketing Expert

We are looking for a highly experienced Digital Marketing Expert with extensive knowledge of Google PPC (Pay-Per-Click) campaigns, specifically for law firms and lawyers. The ideal candidate should have a proven track record of managing successful PPC campaigns in the legal industry, optimizing ad spend, and increasing conversion rates.

Role & responsibilities

• Develop, manage, and optimize Google Ads PPC campaigns for law firms.
• Conduct thorough keyword research and competitor analysis to enhance campaign performance.
• Create compelling ad copies tailored for legal services to attract high-intent clients.
• Monitor campaign performance and implement A/B testing to improve ROI.
• Ensure compliance with Google Ads policies and industry best practices.
• Optimize landing pages for higher conversion rates and lower cost per acquisition (CPA).
• Track and report key metrics such as CTR, CPC, conversion rate, and ROI.
• Stay updated with the latest PPC trends and Google algorithm changes to enhance campaign effectiveness.

Preferred candidate profile

• 3+ years of experience managing Google PPC campaigns, specifically for law firms.
• Strong understanding of Google Ads, Google Analytics, and Google Tag Manager.
• Expertise in conversion tracking, audience targeting, and bid management.
• Experience with landing page optimization and CRO (Conversion Rate Optimization).
• Ability to analyze data and provide actionable insights for continuous improvement.
• Strong understanding of legal industry marketing regulations and best practices.
• Experience working with PPC automation tools and AI-driven campaign optimization.
• Excellent communication and reporting skills.

Perks and benefits