Sales Officer

Bachelor'spenetrateThe sharpDESIGNATION: EXECUTIVE FRONTLINE SALES ROLE: SALES- OFF TRADE
DEPARTMENT: SALES LOCATION: AP (across)
ABOUT THE ROLE
This is first and foremost, a role for a strong sales execution, driving & maximizing sales volume,
distribution, visibility & display objectives. Sharp focus will be on reaching new customers and extending the Bira 91 brand and experience to the masses.

Role and Responsibilities
✓ The sales executive is responsible for ensuring secondary sales.
✓ Establishing relationships with decision makers and influencers.
✓ Running promotional activities at regular intervals along with identifying outlet-level
opportunities.
✓ You will be required to build Bira91 market leadership through out-of-the-box thinking by constant
consumer interaction.
✓ Working on feedback to create consumer delight and constantly tracking the competition's moves
and accordingly acting on it.
✓ You will be the torch bearer of the Bira91 brand and penetrate deep into the market by constantly
replenishing the stocks and process management.
✓ Ensuring ubiquitous distribution across the assigned territory.
✓ You will be responsible for activations and enrolling outlets which includes positioning Bira91
products/brand and product placement through various trade offers and schemes.

WHO YOU'LL WORK WITH
About the Department We are a team of driven, focused, and irreverent individuals unimpressed by conventional ways of doing things. We are hard-wired to love people who question norms and challenge the status quo, and we do it while placing great value on Respect and Humility.
About the Function Area - Sales function at Bira91 undertakes comprehensive market analysis to
understand trends, consumer behavior, and the competitive landscape, identifying opportunities for growth. Developing and executing robust sales strategies and campaigns is key to meeting revenue targets, while customer relationship management focuses on building and maintaining strong relationships with distributors, retailers, and key stakeholders.

Key Stakeholder You will be working closely with the Sales Manager, with specific interaction with the Trade Marketing & Retail Outlet Team.

SKILLS REQUIRED
1. Experience
✓ 1-3 years of experience in Sales, Trade Marketing function in Beverages/Alco Beverages,
FMCG, Durables and Telecom.
2. Functional skills
✓ You should understand various levels of business & their interlinkages and make
commercially profitable business decisions to drive business growth.
3. Analytical Ability
✓ You should understand various levers of business & their interlinkages and make
commercially profitable business decisions to drive business growth.
✓ You should have a structured thinking process in identifying solutions. Ability to gather,
interpret & evaluate data to identify patterns, trends & insights. Can suggest solutions
based on data analysis to solve business problems.
4. Soft skills
✓ You should possess excellent verbal and written communication skills to convey
product information, negotiate deals & value propositions to convince stakeholders.
5. Premium Focus
✓ You should understand "Beverage" as a product category and have a broad
understanding of market dynamics, consumer, trends, and market players.
✓ You should have exceptional interpersonal skills and the ability to build and maintain
strong relationships with key stakeholders, such as bar owners, restaurant managers,
distributors, and retailers. Build a commercially beneficial relationship with
retailers/distributors.
6. Educational Qualifications
✓ Bachelors Degree

WHO WE ARE
A refreshingly modern beer brand imagined in India, with the effect of unleashing our inner self that is playful, friendly, smart, and slightly odd creature inside all of us. Bira 91 aspires to bring flavourful beers to the new world. As one of the fastest-growing brands in the world, Bira 91 has built a diverse portfolio of award-winning beers, one for every occasion, and aims to drive the global shift in beer towards more colour and flavour. Bira 91 is now enjoyed in over 1000 towns and cities spread across 24 countries and brews its beers across six breweries in India. Bira 91 has its flagship taproom in Bengaluru, where it releases one new experimental beer every week, paired with its curry-shop menu. Bira 91 also offers branded merchandise across categories such as glassware, apparel, and gifts, to make every day a lot more playful.
Established in 2015, Bira 91 is driven by a dynamic team of over 1000 passionate beer lovers and is backed by Sequoia Capital India, Sofina of Belgium, and Kirin Holding of Japan. Our Brand Promise is to reach the community of beer drinkers which is urban, diverse, tech-immersed, and are discovering new flavours. Our core consumers are new beer drinkers including those becoming of legal drinking age.

Learn more at www.bira91.com and follow us on Twitter, Instagram, LinkedIn, and Facebook.

CULTURE
We build a culture of ONE TEAM! We are in this together. We believe that we are here to craft the
future, and only we can get it done!
MAKEPLAY is who we are and what we bring with our love for our Flavorful Beers! LEADERSHIP PRINCIPLES We set the highest standards of performance for ourselves by not settling for mediocrity. We strive to be the best in the world by constantly learning, refining, improving, and course correcting as quickly as possible.With Mysore Brewery already at Net Zero since 2023, Bira 91 is on a mission to become a Net-Zero carbon emissions company by 2025. We plan to achieve this goal by making a shift towards clean energy and consuming 60% lesser energy, halving water consumption, making packaging sustainable and ensuring that no waste is sent to landfills.

WHAT WE BRING FOR YOU!
▪ MEDICAL INSURANCE - Hospitalization cover for employee & family
▪ LIFE INSURANCE - Coverage of 3x of Annual Fixed Compensation
▪ PARENTAL MEDICAL INSURANCE - Self-funded Insurance cover for parents
▪ PERSONAL ACCIDENT INSURANCE - Coverage of 20 lacs
▪ POSITIVE MENTAL WELLNESS - Employee assistance for mental well being
▪ MARRIAGE GIFT - Cash gift on employees marriage
▪ DOCTOR CONSULTATIONS - Unlimited Doctor tele- consultations for Employee & Family
▪ GENERAL LEAVES - 30 days of leave annually
▪ FLEXIBLE SALARY STRUCTURE - National Pension scheme, Meal vouchers & CTC
reimbursements
▪ MATERNITY LEAVE - 26 weeks of Maternity leave
▪ BIRTHDAY / SPECIAL OCCASION LEAVE - One day of Leave on Birthday/ Special occasion
▪ PARENTAL & CHILD ADOPTION LEAVE - 20 days of parental leave
▪ EMPLOYEE DISCOUNTS - Discount on company merchandise & case discounts
At Bira 91, you can be assured that no two days will be the same: you will always have higher goalposts to aspire to and if thats what you are looking for, then Bira 91 is THE place to be. Once you have joined Bira 91, be prepared to exceed your own expectations, and remember to #MAKEPLAY!decision-makers