Sales Officer

Roles and Responsibilities

• Oversee and manage sales activities to meet targets, focusing on direct sales, distributor management, and modern trade sales.
• Build and nurture relationships with dealers, distributors, and retailers to drive business growth within the assigned region.
• Optimize the use of resources, particularly the sales and promotional budget, within the designated area.
• Lead field marketing campaigns to promote premium gourmet products, enhance brand visibility, and increase customer engagement through events and exhibitions.
• Manage and coordinate sales promoters in retail outlets to maximize product visibility and drive sales.
• Assist in the management of monthly, quarterly, and annual sales targets and objectives.
• Achieve sales revenue, budget, and profit goals for the assigned region.
• Regularly report sales calls, outcomes, and progress to the company.
• Submit monthly sales reports, expense reports, and any other reports requested by the Area Sales Manager in a timely manner.
• Maintain regular communication with retailers and distributors to ensure smooth and continuous sales efforts.
• Meet sales volume targets, trade spending objectives, and any other goals set by senior management. Collaborate with marketing for sales support materials and other needs.
• Monitor industry trends and challenges, including retail growth, distributor shifts, new opportunities, and segment changes.
• Implement tracking and reporting tools in coordination with Finance and Customer Service teams.
• Help manage the regional budget by SKU and trade spending across all brands.
• Analyze sales data to identify key trends, opportunities for growth, areas for improvement, and competitive activities.
  

Desired Candidate Profile

• 2-7 years of experience in FMCG sales or related field (B2C & B2B).
• Strong understanding of channel distribution channels such as general trade sales, dealer network management.
• Excellent communication skills for effective relationship-building with customers at all levels.
• Ability to analyze sales reports using tools like Sales Executive Activities.