Marketing Manager - Food & Beverage (3-10 yrs)

Marketing Manager - Food & Beverage

We have a new requirement for Marketing Manager Food & Beverage

The brief details of which are listed below:

Level : Middle Management Cadre.

Preference : Xanthine and caffeine Product for Europe market

Reports To: Deputy General Manager - Marketing

Purpose of the Role:

- Support AFPL's business objectives by promoting and expanding market presence for assigned products in the Food & Beverage sector.

- Adhere to AFPL's values and principles while executing responsibilities.

- Implement processes that align with business needs and contribute to the achievement of sales and profitability targets.

Key Responsibilities:

Market Analysis & Strategy:

- Conduct market research to understand trends, customer needs, and competitor activities in the F&B sector.

- Develop and execute go-to-market strategies and promotional plans for assigned products.

Sales Support & Target Achievement:

- Assist in developing sales strategies and plans to meet revenue and profitability goals for assigned products.

- Support sales targets by preparing product presentations, managing inquiries, and maintaining strong customer relationships.

Customer Relationship Management:

- Engage with customers to understand their requirements and provide tailored solutions.

- Support value-added services like efficient delivery timelines, order tracking, and prompt follow-ups to ensure high customer satisfaction.

Cross-Selling & Account Expansion:

- Identify opportunities for cross-selling within the existing customer base, promoting other relevant AFPL products.

- Create customer-specific plans to strengthen relationships and drive incremental sales.

Product Knowledge & Application Focus:

- Develop a thorough understanding of product specifications, applications, and benefits, especially in preservation within the F&B sector.

- Collaborate with internal teams to tailor offerings based on customer feedback and market requirements.

Sales & Market Performance Tracking:

- Monitor sales performance regularly, providing insights and reports to the Deputy General Manager.

- Analyze monthly sales data to inform strategic adjustments and ensure goals are met.

Stakeholder & Cross-functional Collaboration:

- Work closely with sourcing, production, and finance teams to align product availability and delivery with customer demands.

- Ensure all relevant teams are informed of market needs, helping to optimize inventory, production scheduling, and sales forecasting.

Customer Satisfaction & Complaint Resolution:

- Ensure timely and effective handling of customer inquiries and complaints.

- Focus on delivering exceptional service to build a positive reputation and minimize churn.

Education & Experience:

- Preferred: Bachelors degree in Food Science, Food Technology, or a related field.

- Preferred: MBA with a focus on Sales or Marketing.

- Experience: 5+ years in sales or marketing, required in the F&B sector.

Professional Competencies:

- Solid understanding of market dynamics in the F&B sector, particularly around food preservation products.

- Proficient in business communication with strong presentation and negotiation skills.

- Ability to collaborate across functions, balancing customer expectations with operational realities.

- Results-driven, with strong analytical and problem-solving skills.

- Proficient in MS Office tools (Excel, Word, PowerPoint).