Writer Relocations - Lead - Digital Marketing (5-8 yrs)

The Digital Marketing Manager will be responsible for driving and optimizing digital marketing initiatives for Writer Relocations, with focus on Performance Marketing. This role involves managing and collaborating with external digital marketing agencies, including Pay Per Click (PPC) and SEO specialists, to achieve key performance indicators (KPIs) that align with overall business objectives. The ideal candidate will develop strategic marketing campaigns, analyze performance metrics, and ensure effective budget allocation to maximize ROI. By leveraging data-driven insights and industry best practices, the manager will enhance the organization's online presence and drive growth through digital channels.

STRATEGIC RESPONSIBILITIES:

- Performance Marketing Strategy Development: Formulate and execute data-driven strategies aligned with business goals for customer acquisition and engagement.

- Target Audience Analysis: Conduct market research and audience segmentation to identify and prioritize high-value customer profiles.

- Channel Optimization: Evaluate and prioritize digital marketing channels (e.g., PPC, social media) based on performance metrics and ROI.

- Campaign Planning and Execution: Develop comprehensive campaign plans outlining objectives, KPIs, and tactics to drive conversions.

- A/B Testing and Experimentation: Implement testing methodologies to refine ad creatives and targeting strategies for improved performance.

- Performance Benchmarking: Establish benchmarks and best practices, regularly reviewing competitor strategies and industry trends.

- Integration of SEO and Content Strategies: Collaborate with SEO teams to support performance marketing with strong organic search initiatives.

- Data Analytics and Reporting: Utilize analytics tools to track campaign performance and generate actionable insights for strategic adjustments.

- Budget Strategy and Allocation: Develop budget plans that prioritize high-performing initiatives and explore growth opportunities.

- Stakeholder Communication: Present strategic plans and performance results to stakeholders, highlighting the impact on business objectives.

OPERATIONAL RESPONSIBILITIES:

- Campaign Management: Oversee daily execution of performance marketing campaigns, ensuring alignment with objectives and timelines.

- Qualified Lead Generation: Implement targeted digital campaigns to attract and convert high-quality leads, optimizing content and PPC strategies to maximize conversion rates.

- Performance Tracking: Monitor KPIs in real-time to assess and adjust campaign performance as needed.

- Budget Management: Manage the budget for campaigns, ensuring optimal spending to maximize ROI.

- Ad Creation and Optimization: Collaborate with creative teams to develop and continuously optimize compelling ad copy and visuals.

- Landing Page Development: Work with web teams to create and optimize landing pages that enhance user experience and drive conversions.

- Audience Targeting: Implement targeted audience strategies, utilizing segmentation and retargeting techniques.

- Data Analysis and Reporting: Compile regular performance reports that highlight outcomes and insights for improvement.

- Collaboration with SEO Teams: Ensure alignment between paid and organic strategies, leveraging insights to enhance overall performance.

- Compliance and Best Practices: Ensure adherence to industry best practices, maintaining brand integrity.

- Troubleshooting and Problem Solving: Quickly identify and resolve issues during campaign execution to minimize disruption.