Rotimatic - Manager - Product Marketing (6-12 yrs)

Role: Product Marketing Manager

Location: Sarjapur, Bangalore, KA

Position:- Full-time

Company: Rotimatic

Rotimatic is the world's first and only fully automated, IoT and AI enabled kitchen robot that measures, kneads, rolls, cooks and puffs perfectly round flatbreads, every single time. It takes away the hassle of making flatbreads with hands and allows users to get creative without compromising on health.

Rotimatic has already touched lives of 100,000+ happy families around the world and has been instrumental in reversing unhealthy eating habits, one roti at a time. Rotimatic is transforming home kitchens and revolutionizing the kitchen robotics segment

We are looking for a Product Marketing Manager in our Marketing team to lead category growth, market positioning, and product marketing initiatives to scale our Rotimatic appliance.

Key Responsibilities:

Product Marketing & Positioning:

- Develop and execute the product marketing strategy, ensuring strong messaging, positioning, and differentiation for Rotimatic and upcoming product lines.

- Craft compelling product value propositions and go-to-market (GTM) strategies aligned with customer insights and business objectives.

- Work closely with the product and engineering teams to translate technical innovations into customer-friendly messaging.

- Conduct market research, competitive analysis, and consumer insights to refine product-market fit and future roadmap.

Go-To-Market (GTM) Strategy & Execution:

- Lead end-to-end GTM planning for new product launches, working cross-functionally with product, sales, and digital marketing teams.

- Define buyer personas, segmentation, and messaging frameworks to ensure targeted marketing.

- Develop product education materials, website content, and marketing collaterals to enhance customer understanding.

- Drive product adoption and engagement through storytelling, demos, influencer partnerships, and community engagement.

Category Growth & Performance Optimization:

- Own the category growth strategy, ensuring Rotimatic maintains a leadership position in AI-driven home appliances.

- Develop strategies for pricing, bundling, and promotions to enhance category performance.

- Collaborate with e-commerce and retail partners to optimize sales channels and customer journey.

- Define and track key performance indicators (KPIs) for sales, customer acquisition, engagement, and retention.

Brand & Campaign Management:

- Develop and execute multi-channel marketing campaigns (digital, social media, influencer, PR, offline) to drive awareness and conversion.

- Partner with content, creative, and performance marketing teams to create high-impact marketing assets.

- Leverage AI and data analytics to optimize marketing performance and personalize customer engagement.

Cross-Functional Collaboration:

- Work closely with sales, customer experience, and R&D teams to ensure seamless product-market fit.

- Collaborate with engineering and AI teams to enhance product innovation and positioning.

- Build relationships with influencers, chefs, and thought leaders to strengthen brand credibility.

Ideal Candidate Profile:

1. Experience: 6-12 years in product marketing, category management, or brand marketing in FMCD, consumer tech, kitchen appliances, or AI-driven products.

2. Industry Knowledge: Exposure to AI, smart home technology, IoT appliances, or premium consumer goods is a plus.

3. Analytical & Strategic Thinker: Strong ability to use market insights, data, and analytics to drive decision-making.

4. Creative Storytelling: Ability to simplify complex AI-driven technology into engaging and relatable customer messaging.

5. Growth & Performance-Oriented: Experience in optimizing product performance, driving customer engagement, and increasing adoption rates.

6. Cross-Functional Leadership: Proven ability to collaborate across product, sales, and digital teams for effective execution.

Why choose Rotimatic?

- Pioneering a Cutting-Edge Product: The opportunity to market a product that leverages automation, and AI can be career-defining, offering exposure to a high-tech, rapidly evolving industry.

- D2C Insights: get to work on deeper customer engagement, faster feedback loops, and greater control over the brand narrative, making it an ideal environment.

- Data-Driven Campaigns: Be a part of a vast data driven campaign, get to work on big numbers for large effective scalable outcomes across various countries.

- Building Consumer Trust: Being a part of storytelling helping consumers understand the type of product.

- Collaborating with Visionaries: Working closely with co-founders & stakeholders offering a chance to have a direct impact on the company's trajectory.

- Core Team experience: Be a part of the core team influencing the product development, branding, and scaling strategies.

- Making a Difference: Working on meaningful projects where your contributions shape the company's success and redefine consumer experiences.

Our Interview process:

- HR round

- Case Study

- Technical Round

- Round with Co-founder

- F2F round

- HR- Offer stage discussion

Interview process timeline: 10-15 days