Social Media Executive

Description:

• Develop creative and engaging social media strategies
• Manage the day-to-day handling and create engaging multimedia content for all social media channels such as LinkedIn, Facebook, Twitter, Instagram, YouTube, adapting content to suit different channels
• Develop, launch and manage new competitions and campaigns that promote our organisation and brand
• Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights, etc.
• Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
• Recommend improvements to increase performance
• Set targets to increase brand awareness and increase customer engagement

Skills:

• A solid understanding of the use of a range of social media platforms
• Strong copywriting and editing skills suitable for each platform
• Creative skills for contributing new and innovative ideas
• Strong communication and people skills for articulating ideas
• Organisational skills, with the capacity to prioritise and work across multiple projects
• Project and campaign management skills