Email Marketing Specialist

About the position:

• We are seeking a dynamic and results-driven Email Outreach Specialist to join our team. In this role, you will be responsible for developing and executing strategic email marketing campaigns that drive engagement, generate leads, and support our overall marketing objectives.
  The ideal candidate is an expert in email marketing strategies, automation, analytics.

Responsibilities:

• Develop, implement, and continuously optimize email marketing campaigns aimed at driving engagement, retention, and conversion.
• Set up and maintain automated email workflows and drip campaigns using marketing automation platforms, ensuring seamless customer journeys and timely follow-ups.
• Design and optimize email templates and text message formats for various campaigns, ensuring consistency with brand guidelines and responsiveness across devices.
• Plan A/B tests on subject lines, content, calls-to-action, and other elements to optimize campaign performance and conversion rates.
• Monitor and analyze email and text campaign performance metrics such as open rates, click-through rates, conversion rates, and ROI, providing insights for continuous improvement.
• Collaborate with cross-functional teams such as design, content, sales, and product to align email and text campaigns with overall marketing and business objectives.
• Utilize data analysis and segmentation techniques to create targeted email and text campaigns tailored to specific audience segments, increasing relevance and engagement.
• Prepare and present regular reports on email and text campaign performance, highlighting key metrics, trends, and actionable insights for stakeholders and management.

Requirements:

• Strong collaboration and communication skills.
• Strong time management & prioritization skills
• Super detail-oriented and meticulous with work
• Experience in working with SAAS product.
• Experience in HTML and CSS will earn you brownie points
• Strong analytical skills with the ability to interpret data and provide actionable insights
• Basic knowledge of Google Sheets and MS Excel

Qualification:

• B.A. or B.S. degree in Marketing, Communications, or relevant field
• Proven work experience in digital marketing and SEO
• Hands-on experience in content creation/ management

Benefits:

• Health insurance
• Paid vacation leaves