Associate Manager - Phone Marketing

Initiate cold calls to potential customers, explain service offerings to prospects and schedule appointments
Create and implement a comprehensive phone marketing strategy aligned with overall business goals, including call scripts, lead qualification criteria, and campaign objectives
Train and motivate a team of phone marketers to achieve sales targets and maintain quality standards in their calls
Track Key Performance Indicators (KPIs) like call volume, conversion rates, average call duration, and lead quality to identify areas of improvement
Listen to recorded calls to ensure adherence to company guidelines, coaching team members on communication skills and sales techniques
Utilize CRM systems to analyze call data, identify trends and insights to optimize campaigns and improve lead generation
Maintain accurate customer data within the CRM system to facilitate effective lead follow-up and customer relationship management.