Social Media Strategist

We are seeking an experienced Social Media Strategist with expertise in managing social media accounts and executing social media strategies for both Indian and US market.

This role is primarily responsible for developing and implementing social media strategies for our own brands and our clients, both in India and the US. The ideal candidate should have expertise in audience engagement, brand positioning, content strategy, and campaign execution.

Responsibilities:
Develop and implement social media strategies to increase brand awareness, engagement, and lead generation
Manage and oversee social media accounts across platforms such as Instagram, Facebook, LinkedIn, Twitter, and others
Plan and create engaging, high-quality content aligned with marketing objectives and brand identity
Execute social media campaigns tailored for both Indian and US audiences
Conduct research and stay updated on the latest social media trends, tools, and best practices
Collaborate with content creators, designers, and marketing teams to ensure a cohesive brand presence
Analyze performance metrics, generate reports, and optimize strategies based on insights
Monitor and respond to audience interactions, ensuring a strong community presence

Desired Skills:
5+ years of experience in social media strategy, content planning, and campaign management
Strong understanding of social media trends in both Indian and US markets
Proven ability to develop and execute successful social media strategies
Experience with social media analytics tools to track performance and optimize campaigns
Excellent communication skills, creative thinking, and attention to detail
Ability to manage multiple accounts and meet deadlines efficiently.