Senior Technical Program Manager

1. Technical Skills:

• Adobe Campaign:
• In-depth knowledge of Adobe Campaign configuration, administration, and maintenance.
• Experience with workflows, integrations, and reporting in Adobe Campaign.
• Troubleshooting technical issues within Adobe Campaign.
• Expertise in data integration and managing accurate data imports/exports.
• Marketing Technology (MarTech Stack):
• Understanding of digital marketing best practices and marketing technology tools.
• Email, SMS, and push notification campaign design and execution.
• Data Integration and SQL:
• Experience in SQL and API handling for seamless integration between Adobe Campaign and other platforms.
• Agile Methodologies:
• Experience with SAFe Agile, managing agile ceremonies, and collaborating with global teams of in-house and vendor partners.
• Software Development Lifecycle (SDLC):
• Managing software development processes from requirement intake to deployment.
• Risk Management:
• Proactively identifying risks and providing solutions to ensure project timelines and quality.

2. Project Management Skills:

• Program Management:
• Managing the day-to-day operations of Adobe Campaign from a technical perspective.
• Coordinating with product managers, architects, and various teams to align backlogs and requirements.
• Managing timelines, guiding stakeholder expectations, and ensuring smooth execution of features.
• Cross-Functional Collaboration:
• Collaborating with marketing, analytics, IT, personalization, and other teams to align objectives and improve campaign strategies.
• Partnering with cross-functional teams, including loyalty, personalization, and marketing, to refine feature requirements and align with stakeholders.
• Stakeholder Management:
• Leading discussions with product owners, managers, and technical teams to align on feature requirements.
• Managing communication roadmaps and ensuring timely delivery of projects.

3. Leadership & Behavioral Skills:

• Leadership:
• Leading teams in a SAFe Agile environment, overseeing multiple teams (including vendors and internal teams).
• Acting as a liaison for development teams and contractors to remove roadblocks and ensure smooth program progress.
• Delivery Excellence:
• Ensuring optimal performance of Adobe Campaign instances and handling performance-related issues.
• Developing and maintaining reporting dashboards to track campaign performance, audience engagement, and system metrics.
• Business Disposition:
• Balancing business goals with technical execution to ensure project outcomes align with business priorities.
• Innovation & Agility:
• Bringing innovative solutions to improve processes and resolve challenges.
• Adapting quickly to changes in project requirements and ensuring agility across the team.

4. Communication & Documentation Skills:

• Communication:
• Managing clear communication across various teams, ensuring alignment and timely updates.
• Writing clear, detailed documentation for processes, workflows, and best practices related to Adobe Campaign.
• Documentation and Reporting:
• Creating comprehensive documentation to ensure continuity in project processes and deliverables.
• Reporting on key performance indicators (KPIs) and ensuring the team is aligned with project goals.

5. Knowledge & Experience:

• Adobe Campaign: Detailed knowledge of the platform (including setup, integrations, reporting, and troubleshooting).
• Project Management Methodologies: Experience with Agile, Scrum, and Waterfall methodologies.
• MarTech Platforms: Familiarity with digital marketing platforms and tools, especially around campaign automation and optimization.
• Data and Analytics: Ability to collaborate with data and analytics teams to define and report on key performance metrics.
• Customer Experience Impact: Understanding of how marketing efforts impact customer experience and business value.

Sample Skill Set for Naukri Profile:

Key Skills:

• Adobe Campaign: Campaign management, workflows, data integration, reporting, troubleshooting.
• Project Management: Agile, SAFe, Scrum, Waterfall, cross-functional team collaboration.
• MarTech Platforms: Email, SMS, push notifications, marketing automation.
• SQL & Data Integration: Data handling, API management.
• Leadership: Team management, risk management, problem-solving, stakeholder alignment.
• Stakeholder Management: Managing communication and expectations across teams.
• Software Development Lifecycle (SDLC): Managing requirements, development, testing, and deployment.
• Risk & Issue Management: Identifying and resolving risks, ensuring smooth execution.
• Business & Technical Acumen: Balancing business priorities with technical execution, ensuring delivery excellence.