Manager/Dy. Manager/ Asst. Manager - Marketing - Adamas University

Job Summary:
Adamas University is seeking a dynamic and results-driven Manager / Deputy Manager / Assistant Manager of Marketing to oversee and implement effective marketing strategies that drive awareness, engagement, and enrollment for the university. This individual will play a crucial role in promoting the institutions programs, brand, and mission across diverse digital and traditional marketing channels.

Key Responsibilities:

1. Marketing Strategy & Campaign Management:
   
• Develop, implement, and manage comprehensive marketing plans to promote Adamas Universitys academic programs, campus facilities, research, and other key initiatives.
• Work closely with senior management to align marketing strategies with institutional goals.
• Plan and execute integrated marketing campaigns across various channels (digital, print, social media, events, etc.) to increase brand visibility and drive enrollment.

1. Content Creation & Branding:
   
• Coordinate with content creators, designers, and other teams to produce marketing materials such as brochures, newsletters, advertisements, and social media posts.
• Ensure all marketing collateral adheres to the universitys branding guidelines and effectively communicates its values and offerings.

1. Digital Marketing & Social Media Management:
   
• Manage and oversee the universitys digital marketing strategies, including social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.), website content, SEO/SEM strategies, and email marketing.
• Monitor, track, and analyze the performance of digital marketing campaigns using analytics tools (Google Analytics, Social Media Insights) to improve future initiatives.

1. Market Research & Analysis:
   
• Conduct market research to understand prospective students’ needs, market trends, and competitors’ strategies.
• Provide recommendations to senior management based on research findings to enhance marketing strategies and increase engagement.

1. Event Planning & Promotion:
   
• Organize and promote university events such as open houses, webinars, seminars, fairs, and other outreach activities aimed at increasing prospective student interest.
• Collaborate with external agencies, vendors, and partners to ensure successful event execution.

1. Collaboration & Teamwork:
   
• Work closely with the admissions team to ensure seamless integration between marketing and enrollment efforts.
• Lead and supervise a team of marketing associates or assistants, providing guidance, feedback, and support to meet team objectives.
• Build relationships with internal departments to ensure consistent communication and project alignment.

Required Skills & Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field (Master's preferred).
• Proven experience in marketing, digital marketing, or communications, preferably in an educational institution or related industry.
• Strong understanding of marketing tools, platforms, and analytics.
• Proficiency in social media marketing, SEO/SEM, Google Ads, email marketing tools, and website management.
• Excellent written and verbal communication skills.
• Strong creative and analytical thinking abilities.
• Ability to work independently as well as in a team.
• Strong organizational skills and attention to detail.
• Knowledge of the higher education landscape and student recruitment processes is a plus.

Personal Attributes:

• Highly motivated, proactive, and self-driven.
• Ability to work under pressure and meet deadlines.
• Creative thinker with a passion for innovation.
• Collaborative and adaptable team player.
• Strong interpersonal skills and ability to build relationships with diverse stakeholders.

Why Join Adamas University?

At Adamas University, we offer a vibrant and innovative environment where you can contribute to shaping the future of education. You will be part of a passionate team, working towards impactful and meaningful goals. Enjoy the opportunity for career growth, professional development, and an enriching work-life balance.