Performance Manager

Collaborate directly with clients and project teams to understand client objectives and project design
Develop and present creative projects that support agreed upon goals and strategy
Create cross-channel paid media strategies
Stay up-to-date on industry trends, best practices, and emerging technologies
Participate in forming effective paid search strategies
Launch and optimize various PPC campaigns
Oversee accounts on search platforms (e.g. Google Ads, Bing Ads, Facebook Ads etc)
Be involved in keyword selection and audience targeting
Monitor budget and adjust bids to gain better ROI
Track KPIs to assess performance and pinpoint issues
Produce reports for management (e.g. dashboards)
Write attractive and concise copy for adverts
Suggest and develop new campaigns across multiple channels
Maintain partnerships with PPC ad platforms and vendors
Keep abreast of PPC and SEM trends