Area Retail Associate

Position Title: Area Retail Associate- Mohali

Reports to: Manager-Sales-MBO

Location: Mohali

Please note: This role is on our third party payroll

Objectives

• Directly responsible for ensuring the respective Doors consistently achieves or exceeds sales, KPIs and profitability goals through the effective use of short- and long-term planning, expense control, sales and service.
• Responsible for recruitment, training, development and succession of high performing and results driven Associates.
• Responsible for ensuring training programs are successfully completed by all team members.
• Analyze customer profiles, buying trends, and competitive information to impact and drive business. Communicate and provide feedback to Area/District Manager.
• Communicate, manage and execute all VM driven initiatives.
• Execution of employee engagement programs across all doors managed.
• Ensuring timely working of payroll inputs for the team members managed.
• Execute all requirements necessary to maintain a safe and compliant working environment for all Store Associates and Customers.
• Required to work non-traditional hours; weekends, evenings, holidays; overtime may be required
• Ensuring regular store visits to all doors/stores managed and sharing store visit reports with Area/District Manager
• Competition tracking Product / schemes. Counterfeit products / unfair practices to be highlighted.
• Working on target allocation for the doors managed

KPIs and qualitative measures

• Net Sales Productivity vs Target
• PSFPD (Per Sq Ft Per Day)
• Brand Ranking Ensuring market leadership in operating environment with competition
• Brand Desirability, Store Hygiene, Store Operations
• Training scores, Product Knowledge
• Up scaling Existing Space allocation
• New locations in premium Doors.

Organizational Relationships

Internal:

• Puma LFR Corporate team
• Supply chain and Logistics
• Merchandising
• Projects
• Training
• P&O

External:

• LFR Brand Partners & Key Account Partners
• Dept Manager, Concept Manager, SM, TCM & Regional Manager at Brand Partners end

Qualification and Functional Competencies

• Graduate with relevant retail experience (LFR experience preferred)
• Good inter-personal relationship skills
• Must be a brand-fit for PUMA from grooming point of view.
• Knowledge of excel / word / power-point/emails.
• Should have excellent communication skills, especially in English & Hindi.
• Should be open to travel and 6 working days.

Key Skills Required

• Good written & verbal communication skills
• Strong sense of SOP adherence
• Flexibility to travel for work
• Alignment with Brand ideology