Area Manager - Retail

Position/Title

Area/Regional Manager Retail

Reporting to

Head Retail / Regional Head

Job Purpose

This position is responsible for handling Retail Sales for Stores in the allocated territory. Also responsible to develop the territory and add new Retail Stores

Role, & Responsibilities

Includes, but not limited to:

• Ensure the sales are based on the goals and objectives as defined by the Management as per Business Plan.
• Generating & activating property agents/brokers
• Work closely with the agents/property brokers to identify the right location for opening Store.
• Responsible for reaching out to new areas and add more stores in the territory, as per the Business Plan
• Launch of the Stores as per the plan, guidelines and timelines.
• Plan and achieve the organizational goals as set in the annual plan-in terms of volumes, conversion, and overall growth of the organization.
• Ensuring that Stores achieve the Sales as per business plan
• To Travel as per Fixed Journey Cycle to stores and review forecasts
• To Offer support in identifying, recruiting and training of Sales staff as required.
• Ensuring the listed SOP’s and procedures are followed at Stores
• Attending to customer complaints, ensuring that a high level of customer satisfaction is obtained
• Weekly Sales review with the store Managers and initiating corrective actions.
• Plan and implement sales promotional activities

Key Performance Measures

Overall success of this role will depend on the following measures but not limited to:

• % variance in actual v/s planned territory Sales plans and budgets
• Stores and Territory Sales performance
• New store openings
• Retail Sales against Targets
• MIS Reporting
• Sales promotion activities implementation

Experience & Preferred Skills

• Full time Graduate / Post Graduate from a reputed institute
• Min 4 years of experience in the Retail/Sales of Homeware/Apparel/Accessories
• Should have an experience in Retail sales, Channel development, Distribution Management.
• Ability to drive team sales/targets.
• Good in collaboration and team work
• Good communication, self-motivated and good negotiation skill
• Excellent interpersonal skills to engage effectively with external and internal team member.
• Ability to work in cross functional teams with tight deadlines