Marketing Executive

Job Title: Marketing Executive

Location: Rohini, Delhi

Department: Marketing

Reports to: DGM - Marketing

Job Summary

We are looking for a proactive and detail-oriented Marketing Executive to support our marketing team with daily operations, coordination, reporting, and monitoring activities.

This role requires excellent communication skills, a passion for marketing, and a keen eye for data and analytics.

As a Marketing Executive, you will work closely with different marketing team members, assisting in the smooth execution of Creative, Media and Digital campaigns,

tracking performance metrics, and ensuring seamless coordination across departments.

Key Responsibilities

Campaign Coordination and support

Coordinate with internal teams (design, content, social media, etc.) to ensure marketing projects and campaigns are on schedule.

Liaise with external vendors and agencies as needed, ensuring timely delivery of assets.

Assist in creating, scheduling, and monitoring marketing content across various platforms, including social media, email, and website.

Marketing Operations

Assist in managing day-to-day marketing operations, including updating spreadsheets, organizing files, and maintaining project trackers.

Conduct daily hygiene checks on social media platforms to ensure content accuracy, correct formatting, and brand consistency.

Monitor budgets and expenses for marketing campaigns, ensuring proper allocation and spending within limits.

Support in organizing and executing events, product launches, and other marketing-related activities.

Monitoring and Quality Control

Track campaign performance on a daily/weekly basis, reporting any issues or anomalies to the relevant teams.

Monitor brand mentions, competitor activities, and industry trends, sharing insights with the team.

Conduct regular quality checks on digital assets to ensure consistency with brand guidelines and marketing objectives.

General Support

Handle ad-hoc marketing tasks as required, supporting the marketing manager and team.

Participate in team meetings and brainstorming sessions, contributing ideas for campaign improvement and optimization.

Maintain up-to-date knowledge of marketing trends and best practices, with a focus on the industry.

Execution of Whatsapp campaigns using various whatsapp broadcasting tools.

Reporting and Data Analysis

Collect and analyze data related to campaign performance and audience engagement

Conduct daily social media & digital media hygiene checks, ensuring data accuracy and clarity in all excel reports.

Generate regular reports summarizing key performance indicators (KPIs), insights, and improvement opportunities.

Assist in the preparation of monthly and quarterly reports, presenting data in a clear and concise manner for stakeholders.

Qualifications and Skills

Bachelors degree in Marketing, Business Administration, or a related field.

2-3 years of experience in a marketing role.

Proficient in MS Office (Word, Excel, PowerPoint).

Basic knowledge of digital marketing tools and platforms (Google Analytics, social media insights, email marketing tools).

Strong organizational skills with a high attention to detail.

Analytical mindset with the ability to interpret data and derive actionable insights.

Excellent communication and interpersonal skills.

Ability to multitask, work independently, and meet deadlines in a fast-paced environment.

Preferred Qualifications

• Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Basic understanding of SEO, SEM, and content marketing strategies.