Email Deliverability Specialist

Email Deliverability Management:

• Design and implement email warm-up plans for IPs and domains to maximize deliverability.
• Monitor and improve email campaign performance through inbox placement monitoring and deliverability troubleshooting.
• Install, configure, and optimize email servers such as PowerMTA, Postfix, and other SMTP services.
• Set up and manage DNS settings for sending domains (SPF, DKIM, DMARC, MX, PTR).
• Implement best practices for email marketing to adhere to global regulations (CAN-SPAM, GDPR, CASL).
• Monitor server performance, load balancing, IP rotation, and ensure the stability and scalability of email infrastructure.
• Establish and maintain relationships with major ISPs and ESPs to resolve delivery issues.
• Manage blacklists and maintain IP and domain reputation.
• Analyze bounce reports, spam complaints, and open/click rates to identify and resolve deliverability issues.
• Provide regular reports on email performance, deliverability, and server health.
• Manage feedback loops (FBL) and postmaster tools for major ISPs (Microsoft, Gmail, Yahoo, etc.).

Qualifications and Requirements:

• Maximum 3 years in email deliverability, email infrastructure management, or related roles.
• Proficiency in email marketing technologies, PowerMTA/Postfix, and SMTP servers.
• Strong understanding of DNS, SPF, DKIM, DMARC, MX records, IP rotation, and bounce handling.
• Knowledge of load balancing, IP pools, and server performance monitoring.
• Familiarity with deliverability tools (250ok, Return Path, GlockApps) and postmaster tools.
• Deep understanding of CAN-SPAM, GDPR, CASL, and email compliance.
• Ability to interpret bounce codes, analyze email delivery data, and provide insights.
• Proactive in resolving email delivery and infrastructure issues.
• Strong verbal and written communication skills. Ability to explain technical concepts to non-technical stakeholders.