Executive - Influencer Marketing

• Influencer Strategy Development: Create and implement influencer marketing strategies that align with the brandobjectives and target audience, focusing on skincare and haircare products.
  
• Influencer Research Identification: Identify, research, and build relationships with relevant influencers across various social media platforms (Instagram, YouTube, etc.) to drive brand awareness, product launches, and content collaborations.
  
• Campaign Management: Oversee the execution of influencer campaigns from start to finish, including contract negotiations, content creation guidelines, and campaign timelines.
  
• Content Creation: Collaborate with influencers to ensure content aligns with brand messaging and maintains authenticity, quality, and engagement.
  
• Performance Monitoring Reporting: Track and analyze influencer performance, ensuring KPIs such as reach, engagement, and conversions are met. Prepare detailed reports and insights to evaluate the ROI of influencer campaigns.
  
• Community Engagement: Build and nurture ongoing relationships with influencers to foster long-term partnerships.
  
• Trend Monitoring: Stay up to date with the latest trends in influencer marketing, skincare, and haircare industries to ensure the brand remains innovative and relevant.
  
• Photoshoot Event Coordination: Organize and manage photoshoots and brand events, including influencer participation, creative direction, logistics, scheduling, and vendor coordination. Ensure all events and shoots align with the brandaesthetic and values.
  
• Cross-functional Collaboration: Work closely with the social media, PR, and product teams to ensure cohesive messaging across all platforms and marketing efforts.

Requirements

• 2+ years of experience in influencer marketing or digital marketing, preferably in the beauty, skincare, or haircare sectors.
  

  Strong understanding of social media platforms (Instagram, YouTube, etc.) and influencer tools
  

  Excellent communication, negotiation, and relationship-building skills.
  

  Experience in photoshoot coordination, event planning, and vendor management.
  

  Proven ability to manage multiple projects and campaigns simultaneously with attention to detail and strong organizational skills.
  

  Analytical mindset with the ability to assess campaign performance and optimize strategies.
  

  Passionate about beauty, skincare, and haircare trends.
  

  Creative, self-motivated, and able to work independently as well as within a team.
  

  Knowledge of photography, videography, and basic content creation techniques is a plus.
  

  Bachelors degree in Marketing, Communications, or a related field is preferred.