Create persuasive and engaging copy that effectively communicates the benefits and features of products or services to drive sales.
Develop creative and compelling messaging, scripts, emails and copies for new launches.
Ensure all copies are grammatically correct and adheres to brand messaging and tone.
Produce clear, concise, and error-free copy that adheres to brand guidelines and maintains consistency across all communication channels.
To write persuasive and optimized copies for maximum conversion rates.
Run A/B tests to refine copy and improve performance metrics.
Keep abreast of industry trends, competitor strategies, and best practices in copywriting to continuously improve skills and techniques.
Work with content creators, advertising and sales team, designers and video editors to ensure production of high quality content that aligns with brand guidelines.
Requirements
Proven Experience: Demonstrated experience in copywriting for sales, preferably in a marketing or advertising agency setting.
Excellent Writing Skills: Strong command of the English language with impeccable grammar, punctuation, and spelling.
Creativity: Ability to think creatively and generate innovative ideas to capture audience attention and drive engagement.
Understanding of Marketing Principles: Familiarity with marketing principles, including branding, messaging, and consumer behavior.
Attention to Detail: Meticulous attention to detail to ensure accuracy and consistency in all written materials.
Deadline-Oriented: Ability to work efficiently under tight deadlines and manage multiple projects simultaneously.
Adaptability: Willingness to adapt to feedback and iterate on copy to meet changing business needs and goals.
Knowledge of SEO: Basic understanding of search engine optimization (SEO) principles and how they impact copywriting for online channels.
Portfolio: A strong portfolio showcasing previous work samples demonstrating the ability to write compelling sales copy that drives results.
Bachelors Degree: A bachelors degree in English, marketing, communications, or a related field is typically preferred, but not always required depending on experience and skills.