Social Media Associate

Social Media Associate is responsible for developing, implementing, and managing the companys social media strategy to increase brand awareness, improve marketing efforts, and drive engagement with the target audience. This role requires a deep understanding of social media platforms, trends, and best practices.

Key Responsibilities:

Strategy Development: Develop and execute a comprehensive social media strategy aligned with the companys goals and objectives.

Content Creation: Create engaging and relevant content for various social media platforms.

Community Management: Monitor and engage with the online community, responding to comments, messages, and inquiries in a timely and professional manner.

Audience Growth: Increase the companys social media following and reach by implementing growth strategies and tactics.

Analytics and Reporting: Track and analyze social media metrics to measure the effectiveness of campaigns and strategies. Provide regular reports and insights to key stakeholders.

Campaign Management: Plan, execute, and optimize social media advertising campaigns to meet specific objectives, such as driving website traffic, increasing sales, or generating leads.

Brand Management: Ensure brand consistency across all social media channels by adhering to brand guidelines and voice.

Stay Updated: Keep abreast of the latest trends, tools, and best practices in social media marketing and incorporate them into the companys strategy.

Requirements:

Proven work experience as a Social Media Associate / Digital Marketer for minimum of 2 years

Strong written and verbal communication skills, excellent copywriting abilities, proficiency in graphic design tools and video editing software, and a good understanding of analytics and reporting.

Extensive knowledge of Social Media Marketing as well as content creation.

Working knowledge of Google Analytics

Ability to think creatively and generate innovative ideas for content and campaigns.

Proficiency in analyzing data and drawing actionable insights to improve social media performance.

Strong organizational and time management skills, with the ability to multitask and prioritise tasks effectively.