Marketing Manager - Campaign Management (5-7 yrs)

- The Marketing Manager is a key member of the marketing team responsible for developing and executing integrated marketing campaigns that drive brand awareness, generate leads, and achieve business objectives.

- This role requires a data-driven approach, strong analytical skills, and a passion for creating innovative and engaging marketing experiences.

- Develop and execute integrated marketing campaigns across various channels:

- Digital marketing (SEO/SEM, social media, email, content marketing, paid advertising)

- Traditional marketing (print, broadcast, public relations)

- Events and experiential marketing

- Conduct market research and competitive analysis: Identify target audiences, market trends, and competitive landscapes.

- Manage marketing budgets and track key performance indicators (KPIs):

- Monitor campaign performance, analyze results, and identify areas for improvement.

- Track ROI and adjust strategies accordingly.

- Collaborate with cross-functional teams: Work closely with sales, product development, customer service, and other departments to ensure alignment with overall business goals.

- Contribute to the development and maintenance of the company's brand identity.

- Ensure brand consistency across all marketing channels.

Qualifications:

- 5+ years of experience in marketing, with a strong focus on [mention specific areas like digital marketing, brand management, etc.