Rebel Foods - Assistant Manager - Brand & Creative Communication - EatSure (3-4 yrs)

Assistant Manager - Brand & Creative Communication - EatSure

About Rebel:

We are surrounded by the world's leading consumer companies led by technology - Amazon for retail, Airbnb for hospitality, Uber for mobility, Netflix and Spotify for entertainment, etc. Food & Beverage is the only consumer sector where large players are still traditional restaurant companies.

At Rebel Foods, we are challenging this status quo as we are building the world's most valuable restaurant company on the internet, superfast.

The opportunity for us is immense due to the exponential growth in the food delivery business worldwide which has helped us build 'The World's Largest Internet Restaurant Company' in the last few years. Rebel Foods' current presence is India, Indonesia, UAE, UK & KSA with close to 50 brands and 4500+ internet restaurants has been built on The Rebel Operating System.

While for us it is still Day 1, we know we are in the middle of a revolution towards creating never seen before customer-first experiences. We bring you a once-in-a-lifetime opportunity to disrupt the 500-year-old industry with technology at its core.

For more details on how we are changing the restaurant industry from the core, using the power of the internet, please refer below links:

1. https://jaydeep-barman.medium.com/how-to-build-1000-restaurants-in-24-months-the-rebel-method-cb5b0cea4dc8

2. https://medium.com/faasos-story/winning-the-last-frontier-for-consumer-internet-5f2a659c43db

3. https://medium.com/faasos-story/a-unique-take-on-food-tech-dcef8c51ba41

Roles & Responsibilities:

- Content Strategy: Develop and implement a social media strategy aligned with EatSure's marketing goals to drive brand growth and enhance social media presence.

- Content Planning: Manage and maintain platform-specific social media calendars, ensuring timely and relevant content.

- Original Content Creation: Collaborate with design and production teams to produce high-quality, engaging content; shoot and create original material for campaigns.

- Copywriting: Develop compelling copy for various digital touchpoints, including push notifications, WhatsApp marketing, email marketing, and social media posts, ensuring a consistent brand voice across all channels.

- Digital Marketing: Utilise tools like Meta Business Manager and Twitter Ads to boost and manage EatSure's social media content effectively.

- Ideation & Curation: Continuously ideate and curate fresh, engaging content to foster audience engagement and increase brand presence.

- Vendor Management: Take initiative and lead collaborations with third-party vendors, including influencers, content production agencies, and production houses.

- Cross-Functional Collaboration: Work closely with growth, product, PR, design, and production teams to meet marketing objectives and ensure consistent delivery of content.

- Community Engagement: Actively manage and nurture EatSure's social media communities by engaging with followers through comments and messages.

- Data Tracking: Track and analyse key metrics to evaluate the success of campaigns, and prepare monthly reports with actionable insights.

- Trend Monitoring: Stay updated with social media trends, tools, and applications,

leveraging new opportunities to keep EatSure ahead of the curve.

- Topical Strategy: Keep a pulse on current trends and moments to create timely, strategic content for social.

- Innovation Mindset: Maintain a proactive approach to testing and exploring new strategies to keep EatSure's content fresh and relevant.

Required Skills & Abilities:

- Excellent verbal and written communication skills.

- Strong copywriting skills for diverse formats like push notifications, WhatsApp, email, and social media.

- Proven experience in creating compelling social media content and managing content calendars.

- Ability to analyse and communicate complex social media data effectively.

- Strong problem-solving skills.

- Exceptional multi-tasking and stakeholder management abilities.

Education & Experience:

- Degree in Business, Marketing, Communications, Advertising, Journalism or a related field.

- 2-3 years of experience in social media management and copywriting.

If you live and breathe social, have a knack for impactful copywriting, and are ready to push boundaries, apply to join our team at EatSure and help us disrupt the food technology landscape!